Senior Marketing Intelligence Analyst

Grupo IOB

Analista sênior de inteligência de marketing na IOB, empresa brasileira de tecnologia e informação. Analisando campanhas, indicadores e dados para gerar estratégias e insights de negócio.

Posted 8/8/2026full-timeRemote • 🇧🇷 BrazilSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates strong analytical skills to interpret performance metrics and generate strategic insights that drive marketing initiatives. Proficient in utilizing BI tools and marketing automation platforms like HubSpot to optimize campaigns and support business decisions.

Highest-signal resume keywords

Marketing IntelligencePerformance MarketingData AnalysisBI ToolsHubSpot

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalysisCampaign OptimizationPerformance MetricsArtificial Intelligence in MarketingSQLA/B Testing

Soft Skills

Analytical ProfileStrategic ThinkingCommunication

Tools & Technologies

BI ToolsMarketing Automation

Industry Keywords

TechnologySaaSBrazil

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Analyze the performance of marketing initiatives
Interpret metrics and identify opportunities for improvement
Generate insights to support leadership in shaping strategies and making decisions
Understand the context behind the numbers and question scenarios
Propose recommendations and contribute to the continuous improvement of marketing performance
Work closely with Marketing, Sales, and Leadership teams
Connect data, strategy, and business to drive results
Optimize campaigns and develop action plans to support business decisions

Requirements

What you’ll need

Strong experience in Marketing Intelligence, Performance Marketing, or Growth
Focus on data analysis, campaign optimization, and generating strategic insights
Proficiency in BI tools
Proficiency in marketing automation, preferably HubSpot
Strong command of performance metrics
Knowledge of Artificial Intelligence applied to Marketing
Analytical and strategic profile
Ability to translate data into insights, recommendations, and action plans
Experience in Performance Marketing and Marketing Intelligence
Ability to apply Artificial Intelligence to optimize campaigns and results
Experience in technology/SaaS companies, SQL, and A/B testing will be considered advantages
Residence in Brazil for tax and legal reasons

Benefits

Comp & perks

Medical insurance
Dental insurance
IOB Benefits Card (discount club with exclusive offers across various shopping platforms)
Childcare assistance
Life insurance
Internet stipend
Profit-sharing (PLR)
Partnerships with educational institutions
Training and development programs
Continuous feedback culture
100% remote work