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Grupo ICOM

Junior Copywriter

Grupo ICOM

Copywriter responsible for developing strategic writings for various marketing mediums at Grupo ICOM. Engaging target audiences through researched and persuasive content in various formats.

Posted 4/13/2026full-timeSão Paulo • 🇧🇷 BrazilJuniorWebsite

About the role

Key responsibilities & impact
  • Develop strategic copy designed to guide the reader toward a specific objective, such as completing a form, downloading materials, following a page, or similar.
  • Write video scripts, email marketing content, landing pages and social media captions.
  • Analyze incoming briefs to identify content type, target persona, conversion goals, lead generation needs, etc., to ensure accuracy in production.
  • Identify and use the target audience’s vocabulary.
  • Conduct research to support copy development, providing relevant information and substantiation for the content.
  • Edit copy to refine the text, making it more concise and effective.
  • Proofread text.
  • Collaborate with the design team to build materials together.
  • Deliver work on time.

Requirements

What you’ll need
  • Basic knowledge of marketing
  • Experience in communications
  • Proficiency in Word and Excel
  • Knowledge of launch strategies
  • Excellent written communication and strong knowledge of Portuguese grammar
  • Persuasive writing skills
  • Currently studying or a degree in Advertising, Marketing, Public Relations or related fields. Complementary courses in copywriting techniques are a plus.

Benefits

Comp & perks
  • Health insurance (Bradesco)
  • Partnership with Sesc
  • Day off on your birthday
  • Boon (well-being, health and development)
  • Wellhub
  • Medical plan
  • Company-wide paid time off (collective vacation)
  • Meal allowance - BRL 35.00/day
  • Mobility allowance - no 6% payroll deduction

ATS Keywords

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Hard Skills & Tools
copywritingvideo script writingemail marketinglanding page creationsocial media content creationcontent analysisresearch skillseditingproofreadingpersuasive writing
Soft Skills
communicationcollaborationtime management
Certifications
degree in Advertisingdegree in Marketingdegree in Public Relationscopywriting techniques courses