Planning Specialist I – Regional B2B Marketing

Grupo Boticário

Specialist in Regional B2B Marketing Planning for Grupo Boticário, ensuring strategy execution across various areas. Collaboratively lead market analyses and strategic integrations for driving growth.

Posted 6/19/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

We're seeking a Regional B2B Marketing Planning Specialist to operate in a highly strategic role with strong visibility and interaction across different directorates. This professional will be the main link between the industry's brand strategy and on-the-ground execution (Commercial and Trade Channel), ensuring synergy with Trade Category and Consumer.
The environment is dynamic and requires a very high capacity for self-management, resilience and adaptability to manage multiple complex projects simultaneously. More than managing processes, we seek someone with a highly relational profile, diplomatic negotiation skills for prioritization and a strong sense of commitment. The professional should be data-oriented, using traditional market tools and Artificial Intelligence (AI) focused on Growth Business to maximize measurable results.
Regional Strategic Planning: Lead the annual, tactical and financial planning for regional B2B marketing, ensuring alignment with the company's global goals;
Integrated Communication: Ensure consistency and strength of our brands' integrated communication with the industry, translating corporate guidelines into efficient regional plans;
End-to-End Connection (Synergy): Serve as the key connector between the executing end (Trade Channel and Sales Team) and the Trade Category and Consumer areas, ensuring plans make sense from sell-in to sell-out;
Executive Interface: Move confidently across different directorates, influencing decision-makers, advocating for projects and reporting on the progress of initiatives under your responsibility;
Priority Management and Organizational Resilience: Manage simultaneous, high-complexity workflows, have the analytical maturity to assess scenarios, mitigate risks, redefine priorities strategically and understand short- and long-term impacts on the business;
Market Analysis and Commercial Intelligence: Extract, cross-reference and analyze market and sales data to identify regional opportunities, design channel strategies and support directorate decisions;
Measurement and Growth Innovation: Apply Artificial Intelligence solutions to optimize Growth Business processes, as well as define clear KPIs, monitor campaign/activation performance and structure ROI reports.

Requirements

What you’ll need

Availability to travel
Education: Bachelor's degree in Business Administration, Marketing or related fields. Postgraduate degree or MBA in Business, Marketing or Growth will be considered a plus.
Solid prior experience in Marketing Planning, Strategic Trade Marketing or Market Intelligence, with a focus on B2B retail and end consumer;
Practical experience using Artificial Intelligence (AI) tools and methodologies applied to Growth Business (GB) contexts for scaling, automation, predictive analysis or generating business insights;
Market Tools (Hard Skills): Mandatory proficiency in handling and extracting data from tools such as Scantech and IQVIA (or similar market/retail audit platforms);
Strong skill and ease in using other commercial sales tools / internal sell-in/sell-out systems;
Relational Profile and Diplomacy: Excellent communication, interpersonal skills and emotional intelligence;
Ability to build bridges between areas with differing interests (e.g., Commercial vs. Marketing) and to handle objections professionally;
Critical Thinking and Business Vision: Ability to translate analytical data into practical action plans focused on growing market share and sales volume.

Benefits

Comp & perks

Here, your Health is a priority
. Medical and dental plan
. Medication allowance
. Health voucher for family members
. Free psychotherapy sessions
. Telemedicine and second medical opinion
. Free flu vaccine
. Health care programs
To support your Nutrition
. Meal allowance or local restaurant voucher (depending on work model)
. Grocery allowance
. Christmas grocery allowance
Ensuring Well-being and Quality of Life in all aspects
. Gym and fitness studio plans
. Home office allowance (hybrid and remote work models)
. Pet health plan
. Birthday day off
. Up to 40% discount on our products
. Employee association (partnerships and discounts: multi-brand store, TotalPass gyms, courses and more)
. Travel and accommodation program
For the Family, our most precious asset
. Childcare allowance
. Child nutrition credit
. Babysitter allowance
. School supplies allowance
. Legal, psychological and social counseling
. Support for non-traditional parents
. Extended parental leave (180 days for mothers and 120 days for fathers)
Mobility for your in-person journey
. Transportation voucher and parking (hybrid and on-site models)
Security for protection and financial peace of mind
. Life insurance
. Funeral assistance for parents
. Private pension plan
. Payroll-deductible loans

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing PlanningStrategic Trade MarketingMarket IntelligenceArtificial Intelligence (AI)Data AnalysisKPI DefinitionROI ReportingPredictive AnalysisCommercial Sales ToolsGrowth Business (GB)

Soft Skills

Self-managementResilienceAdaptabilityDiplomatic NegotiationCommitmentInterpersonal SkillsEmotional IntelligenceCritical ThinkingBusiness VisionCommunication

Certifications

Bachelor's degree in Business AdministrationBachelor's degree in MarketingPostgraduate degree in BusinessPostgraduate degree in MarketingMBA in BusinessMBA in MarketingMBA in Growth