CRM Specialist

Grupo Boticário

CRM Specialist managing communication calendars and analyzing performance data for Grupo Boticário. Collaborating with internal teams and focusing on optimizing conversion rates and profitability.

Posted 6/15/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

CloudSQLTableau

About the role

Key responsibilities & impact

We are looking for someone with a keen, analytical eye for CRM performance — the main guardian of our communications calendar, attentive to data and monitoring the conversion and profitability metrics of the channel.
Primary CRM focal point to pursue opportunities with other internal teams, requiring excellent relationships with institutional merchandising and brand teams to navigate across areas, participate in calendar creation, and bring the CRM perspective to co-create calendar opportunities.
Calendar Management and Orchestration: Plan, organize and ensure execution of the integrated CRM calendar, controlling send frequency to avoid message overlap and customer fatigue.
Performance Analysis and KPIs: Monitor and analyze daily key area indicators (Open Rate, CTR, Conversion, Unsubscribes, Revenue Generated and ROI).
Insights and Reporting: Consolidate the results of daily campaigns and automated journeys into clear reports, turning data into action plans for the team.
A/B Testing Culture: Develop, execute and document continuous A/B tests (subject lines, creatives, send times and segmentations) focused on performance improvement.
Segmentation and Database Hygiene: Identify behavior clusters and create segmented audiences for personalized campaigns, while safeguarding channel deliverability.
Stakeholder Interface: Act as the bridge between CRM and Commercial, Marketing, Product and Creative teams, ensuring alignment on timelines, receipt of briefings and deliveries without bottlenecks.

Requirements

What you’ll need

Practical Experience: Previous experience working with CRM, Direct Marketing or Growth Marketing, with a focus on execution and analysis.
Analytical Profile: Comfortable with numbers, data interpretation and logical reasoning (enjoying spreadsheets and dashboards is essential).
Extreme Organization: Discipline to manage complex schedules and multiple channels simultaneously.
Tooling: Experience with CRM platforms (e.g., Salesforce Marketing Cloud, Braze, RD Station, Insider, MoEngage, Clevertap or similar).
Data-Driven: Intermediate/advanced proficiency in Excel or Google Sheets for quick analyses.
Nice-to-Haves: Knowledge of data visualization tools (Looker Studio, Tableau or Power BI).
Basic SQL knowledge for autonomy in database queries.
Basic HTML/CSS knowledge for small adjustments to email templates.

Benefits

Comp & perks

Here, your Health is a priority
. Medical and dental plans
. Medication assistance
. Health allowance for family members
. Free psychotherapy sessions
. Telemedicine and second medical opinion
. Free flu vaccine
. Health care programs
For your Nutrition
. Meal allowance or local restaurant voucher (depending on work model)
. Food allowance
. Christmas food allowance
Ensuring Well-Being and Quality of Life in all aspects
. Gym and fitness studio plans
. Home office allowance (for hybrid and remote work models)
. Pet health plan
. Birthday day off
. Up to 40% discount on our products
. Employee association (agreements and partnerships, multi-brand store, Totalpass gyms, courses and more!)
. Travel and accommodation program
For the Family, our most precious asset
. Childcare assistance
. Child nutrition credit
. Babysitter assistance
. School supplies assistance
. Legal, psychological and social counseling
. Support for atypical parents
. Extended parental leave (180 days for mothers and 120 days for fathers)
Mobility for your on-site commute
. Transportation voucher and parking (hybrid and on-site models)
Financial security for protection and peace of mind
. Life insurance
. Support in case of parents' passing
. Private pension plan
. Payroll-deductible loans

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRMA/B TestingData AnalysisSegmentationSQLHTMLCSSExcelGoogle SheetsData Visualization

Soft Skills

AnalyticalOrganizationalInterpersonalCommunicationAttention to DetailProblem SolvingCollaborationTime ManagementDisciplineLogical Reasoning