
Trade Marketing Specialist I
Grupo Boticário
full-time
Posted on:
Location Type: Hybrid
Location: Brazil
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About the role
- Sell-out Growth: Diagnose the commercial performance of the locations under your responsibility and develop tailored action plans to accelerate results (traffic, productivity and average transaction value).
- Management of Trade Levers: Design and monitor the execution of strategies such as cashback, traffic-driving activities, boosted and promoted payment-slip campaigns, reducing performance dispersion between stores.
- Visual Merchandising (VM): Critically assess product visibility and exposure, proposing improvements that directly impact sales conversion.
- Inventory Optimization Actions: Act proactively to clear near-expiry or excess stock and represent the region in S&OP forums.
- Executive Agendas: Translate complex data into high-impact materials and presentations for leadership (S&OP, planning future cycles, results of completed cycles, etc.).
- Cross-functional Interface: Serve as a bridge between the commercial team and corporate areas, influencing priorities and proposing improvements to drive results.
Requirements
- Bachelor’s degree in Business Administration, Economics, Engineering, Marketing or related fields.
- Solid prior experience in Trade Marketing (retail or consumer goods industry).
- Analytical Profile: Advanced numerical skills for diagnosing problems and designing evidence-based action plans.
- Storytelling: Experience creating and delivering executive presentations to stakeholders at various levels.
- Interpersonal Skills: Excellent communication and the ability to influence internal and external teams.
- Location: Preferably based in Curitiba or São Paulo (for support and occasional field visits).
Benefits
- Here, your health is a priority
- Medical and dental plans
- Medication allowance
- Health voucher for family members
- Free psychotherapy sessions
- Telemedicine and second medical opinion
- Free flu vaccination
- Health care programs
- Meal and food support
- Meal voucher or local restaurant voucher (depending on work model)
- Food allowance
- Christmas food allowance
- Wellness and quality of life
- Gym and fitness studio plans
- Home office allowance (for hybrid and remote work models)
- Pet health plan
- Birthday day off
- Up to 40% discount on our products
- Employee membership program (discounts and partnerships: multibrand store, TotalPass gyms, courses and more!)
- Travel and accommodation program
- Family support
- Childcare assistance
- Child nutrition credit
- Nanny allowance
- School supplies assistance
- Legal, psychological and social counseling
- Support for non-traditional parents
- Extended parental leave (180 days for mothers and 120 days for fathers)
- Mobility for your on-site workday
- Transportation allowance and parking (hybrid and on-site models)
- Financial protection and peace of mind
- Life insurance
- Bereavement support for loss of parents
- Private pension plan
- Payroll-deductible loans
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Trade MarketingInventory OptimizationData AnalysisVisual MerchandisingSales ConversionAction Plan DevelopmentPerformance MonitoringCashback StrategiesTraffic-Driving ActivitiesPresentation Skills
Soft Skills
Analytical SkillsStorytellingCommunicationInfluencing SkillsInterpersonal Skills
Certifications
Bachelor’s degree in Business AdministrationBachelor’s degree in EconomicsBachelor’s degree in EngineeringBachelor’s degree in Marketing