Grupo Boticário

Analyst III, Direct Sales Performance – Focus on Digital Activation and CRM

Grupo Boticário

full-time

Posted on:

Location Type: Remote

Location: Brasil

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Tech Stack

BigQueryCloudGoogle Cloud PlatformSQL

About the role

  • **Performance Monitoring and Diagnosis:** Track digital activation and CRM KPIs (Open Rates, CTR, Bounce and Engagement), consolidating data from multiple sources to identify trend deviations and optimization opportunities across the conversion funnel.
  • **Campaign and Lifecycle Management:** Measure the effectiveness of relationship journeys and one-off campaigns, structuring A/B tests and control-group analyses to ensure real sales lift and the health of the reseller base.
  • **Technical Autonomy with Data (SQL/GCP):** Master extraction and manipulation of large datasets using SQL (Google Cloud Platform), being able to automate routine dashboards and create custom views that support the team’s rapid decision-making.
  • **Interface with Cross-functional Teams:** Actively collaborate with Digital Activation, Assortment (Grade) and Technology teams, ensuring activation data reflects business reality and that tactical action plans are implemented quickly.
  • **Storytelling and Executive Reporting:** Translate technical data into business insights, creating materials and presentations for Management and Executive levels that clearly demonstrate CRM strategy results and suggested next steps.

Requirements

  • **Bachelor's Degree Completed:** Preferably in Business Administration, Engineering, Marketing, Statistics, Economics or related fields.
  • **Proficiency in SQL and GCP:** Solid experience in data extraction, processing and modeling (BigQuery/GCP). It is essential to be able to navigate complex databases to generate independent CRM diagnostics.
  • **CRM and Activation Measurement:** Knowledge of testing methodologies (A/B and control groups) and digital funnel metrics (Open Rates, Reach, Engagement and Conversion).
  • **Data Translation and Automation:** Ability to translate complex data into actionable business insights, with a focus on optimizing and automating analytical routines to achieve scale and speed of delivery.
  • **Analytical Reasoning and Storytelling:** Ability to connect activation data to business results, structuring presentations that provide clear diagnostics and actionable recommendations for management and executives.
  • **Problem-solving and Autonomous Profile:** Hands-on attitude to identify performance issues and proactively propose solutions, with agility to adapt tactics in fast-changing scenarios.
Benefits
  • Here, your **Health** is a priority
  • . Medical and dental plan
  • . Medication assistance
  • . Health allowance for family members
  • . Free psychotherapy sessions
  • . Telemedicine and second medical opinion
  • . Free flu vaccine
  • . Health care programs
  • For your **Nutrition**
  • . Meal voucher or local restaurant (depending on work model)
  • . Food allowance
  • . Christmas food allowance
  • **Ensuring Well-being and Quality of Life in all aspects of life**
  • . Gym and fitness studio memberships
  • . Home office allowance (hybrid and remote work models)
  • . Pet health plan
  • . Birthday day off
  • . Up to 40% discount on our products
  • . Employee association (agreements and partnerships, multi-brand store, TotalPass gyms, courses and more!)
  • . Travel and accommodation program
  • For the **Family**, our most precious asset
  • . Childcare assistance
  • . Child nutrition credit
  • . Nanny assistance
  • . School supplies assistance
  • . Legal, psychological and social counseling
  • . Support for non-traditional parents
  • . Extended parental leave (180 days for mothers and 120 days for fathers)
  • **Mobility** for your on-site commute
  • . Transportation voucher and parking (hybrid and on-site models)
  • **Security** for protection and financial peace of mind
  • . Life insurance
  • . Bereavement support for parents
  • . Private pension plan
  • . Payroll-deductible loans
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SQLGCPdata extractiondata processingdata modelingA/B testingcontrol group analysisCRM diagnosticsdigital funnel metricsanalytical automation
Soft Skills
analytical reasoningstorytellingproblem-solvingautonomous workcollaborationcommunicationpresentation skillsadaptabilitycritical thinkingdata translation