Analyst III, Direct Sales Performance – Focus on Digital Activation and CRM

Grupo Boticário

Data Analyst at Grupo Boticário overseeing digital activation performance and CRM insights. Collaborating across teams to enhance sales and engagement through analytical data solutions.

Posted 4/15/2026full-timeRemote • BrasilMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

BigQueryCloudGoogle Cloud PlatformSQL

About the role

Key responsibilities & impact

**Performance Monitoring and Diagnosis:** Track digital activation and CRM KPIs (Open Rates, CTR, Bounce and Engagement), consolidating data from multiple sources to identify trend deviations and optimization opportunities across the conversion funnel.
**Campaign and Lifecycle Management:** Measure the effectiveness of relationship journeys and one-off campaigns, structuring A/B tests and control-group analyses to ensure real sales lift and the health of the reseller base.
**Technical Autonomy with Data (SQL/GCP):** Master extraction and manipulation of large datasets using SQL (Google Cloud Platform), being able to automate routine dashboards and create custom views that support the team’s rapid decision-making.
**Interface with Cross-functional Teams:** Actively collaborate with Digital Activation, Assortment (Grade) and Technology teams, ensuring activation data reflects business reality and that tactical action plans are implemented quickly.
**Storytelling and Executive Reporting:** Translate technical data into business insights, creating materials and presentations for Management and Executive levels that clearly demonstrate CRM strategy results and suggested next steps.

Requirements

What you’ll need

**Bachelor's Degree Completed:** Preferably in Business Administration, Engineering, Marketing, Statistics, Economics or related fields.
**Proficiency in SQL and GCP:** Solid experience in data extraction, processing and modeling (BigQuery/GCP). It is essential to be able to navigate complex databases to generate independent CRM diagnostics.
**CRM and Activation Measurement:** Knowledge of testing methodologies (A/B and control groups) and digital funnel metrics (Open Rates, Reach, Engagement and Conversion).
**Data Translation and Automation:** Ability to translate complex data into actionable business insights, with a focus on optimizing and automating analytical routines to achieve scale and speed of delivery.
**Analytical Reasoning and Storytelling:** Ability to connect activation data to business results, structuring presentations that provide clear diagnostics and actionable recommendations for management and executives.
**Problem-solving and Autonomous Profile:** Hands-on attitude to identify performance issues and proactively propose solutions, with agility to adapt tactics in fast-changing scenarios.

Benefits

Comp & perks

Here, your **Health** is a priority
. Medical and dental plan
. Medication assistance
. Health allowance for family members
. Free psychotherapy sessions
. Telemedicine and second medical opinion
. Free flu vaccine
. Health care programs
For your **Nutrition**
. Meal voucher or local restaurant (depending on work model)
. Food allowance
. Christmas food allowance
**Ensuring Well-being and Quality of Life in all aspects of life**
. Gym and fitness studio memberships
. Home office allowance (hybrid and remote work models)
. Pet health plan
. Birthday day off
. Up to 40% discount on our products
. Employee association (agreements and partnerships, multi-brand store, TotalPass gyms, courses and more!)
. Travel and accommodation program
For the **Family**, our most precious asset
. Childcare assistance
. Child nutrition credit
. Nanny assistance
. School supplies assistance
. Legal, psychological and social counseling
. Support for non-traditional parents
. Extended parental leave (180 days for mothers and 120 days for fathers)
**Mobility** for your on-site commute
. Transportation voucher and parking (hybrid and on-site models)
**Security** for protection and financial peace of mind
. Life insurance
. Bereavement support for parents
. Private pension plan
. Payroll-deductible loans

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SQLGCPdata extractiondata processingdata modelingA/B testingcontrol group analysisCRM diagnosticsdigital funnel metricsanalytical automation

Soft Skills

analytical reasoningstorytellingproblem-solvingautonomous workcollaborationcommunicationpresentation skillsadaptabilitycritical thinkingdata translation