Grupo Boticário

Martech Engineer – Specialist II

Grupo Boticário

full-time

Posted on:

Location Type: Remote

Location: Brasil

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About the role

  • Martech ecosystem orchestration:
  • - Serve as the technical point of reference for the integration and operation of the company’s Martech ecosystem.
  • - Ensure consistency across solutions, platforms, and initiatives led by CRM, Media, NPS, Analytics, Social, and CDP teams.
  • - Map and structure data flows, integrations, and dependencies between systems and platforms.
  • Functional architecture and system-wide view of the stack:
  • - Deeply understand the company’s marketing and data stack architecture.
  • - Identify correlations between tools, processes, and data that impact the performance of marketing initiatives and customer experience.
  • - Assess technical and operational impacts of new implementations or changes to the ecosystem.
  • Cross-area and cross-project integration:
  • - Orchestrate projects involving multiple teams and platforms, ensuring technical alignment and consistency of execution.
  • - Facilitate communication between business, technology, and data teams.
  • - Support prioritization and design of initiatives that involve complex integrations or new technical capabilities.
  • Ecosystem evolution and innovation:
  • - Identify opportunities to evolve the Martech stack based on business needs, market trends, and technological advances.
  • - Contribute to the evaluation and implementation of new tools, integrations, or analytical capabilities.
  • - Ensure new solutions are integrated into the existing environment in a coherent manner.
  • Data and process governance:
  • - Ensure consistency and quality of data integrations between platforms.
  • - Contribute to defining technical standards, best practices, and governance for the Martech ecosystem.
  • - Support the creation of technical and architectural documentation for solutions and integrations.
  • Technical support for marketing and data teams:
  • - Act as an internal consultant for initiatives that depend on the Martech stack.
  • - Support CRM, media, branding, social, and analytics teams in the strategic use of available platforms and data.
  • - Identify opportunities to improve processes and operational workflows.

Requirements

  • Data Architecture: Strong knowledge of data flows, lightweight ETLs, and an understanding of APIs (REST/JSON).
  • CDP Experience: Deep familiarity with platforms such as Salesforce Data Cloud, Adobe Experience Platform, Treasure Data, or similar.
  • Analytics & Tagging: Advanced knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and measurement protocols.
  • Marketing Cloud: Experience with automation platforms (Salesforce Marketing Cloud, Braze, Oracle Responsys).
  • Programming Logic: SQL for querying BigQuery is a plus; knowledge of Python or JavaScript for automation scripts.
Benefits
  • Here, your Health is a priority
  • Medical and dental plans
  • Medication assistance
  • Health allowance for family members
  • Free psychotherapy sessions
  • Telemedicine and second medical opinion
  • Free flu vaccination
  • Health care programs
  • For your Nutrition
  • Meal allowance or local restaurant voucher (depending on work model)
  • Food allowance
  • Holiday season food allowance
  • Ensuring Well-being and Quality of Life in all aspects
  • Gym and fitness studio plan
  • Home office allowance (hybrid and remote work models)
  • Pet health plan
  • Birthday day off
  • Up to 40% discount on our products
  • Employee membership benefits (partnerships and discounts: multi-brand stores, gyms, courses, and more)
  • Travel and accommodation program
  • For Family, our most precious asset
  • Childcare allowance
  • Child nutrition credit
  • Babysitter allowance
  • School supplies allowance
  • Legal, psychological, and social counseling
  • Support for non-traditional parents
  • Extended parental leave (180 days for mothers and 120 days for fathers)
  • Mobility for your on-site journey
  • Commuter benefits and parking (hybrid and on-site models)
  • Financial security for protection and peace of mind
  • Life insurance
  • Support in case of parental death
  • Private pension plan
  • Payroll-deductible loans
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data architecturedata flowsETLAPIsGoogle Analytics 4Google Tag ManagerSalesforce Marketing CloudBrazeOracle ResponsysSQL
Soft Skills
communicationcollaborationtechnical alignmentprioritizationconsultingprocess improvementgovernancedocumentation