
Martech Engineer – Specialist II
Grupo Boticário
full-time
Posted on:
Location Type: Remote
Location: Brasil
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About the role
- Martech ecosystem orchestration:
- - Serve as the technical point of reference for the integration and operation of the company’s Martech ecosystem.
- - Ensure consistency across solutions, platforms, and initiatives led by CRM, Media, NPS, Analytics, Social, and CDP teams.
- - Map and structure data flows, integrations, and dependencies between systems and platforms.
- Functional architecture and system-wide view of the stack:
- - Deeply understand the company’s marketing and data stack architecture.
- - Identify correlations between tools, processes, and data that impact the performance of marketing initiatives and customer experience.
- - Assess technical and operational impacts of new implementations or changes to the ecosystem.
- Cross-area and cross-project integration:
- - Orchestrate projects involving multiple teams and platforms, ensuring technical alignment and consistency of execution.
- - Facilitate communication between business, technology, and data teams.
- - Support prioritization and design of initiatives that involve complex integrations or new technical capabilities.
- Ecosystem evolution and innovation:
- - Identify opportunities to evolve the Martech stack based on business needs, market trends, and technological advances.
- - Contribute to the evaluation and implementation of new tools, integrations, or analytical capabilities.
- - Ensure new solutions are integrated into the existing environment in a coherent manner.
- Data and process governance:
- - Ensure consistency and quality of data integrations between platforms.
- - Contribute to defining technical standards, best practices, and governance for the Martech ecosystem.
- - Support the creation of technical and architectural documentation for solutions and integrations.
- Technical support for marketing and data teams:
- - Act as an internal consultant for initiatives that depend on the Martech stack.
- - Support CRM, media, branding, social, and analytics teams in the strategic use of available platforms and data.
- - Identify opportunities to improve processes and operational workflows.
Requirements
- Data Architecture: Strong knowledge of data flows, lightweight ETLs, and an understanding of APIs (REST/JSON).
- CDP Experience: Deep familiarity with platforms such as Salesforce Data Cloud, Adobe Experience Platform, Treasure Data, or similar.
- Analytics & Tagging: Advanced knowledge of Google Analytics 4 (GA4), Google Tag Manager (GTM), and measurement protocols.
- Marketing Cloud: Experience with automation platforms (Salesforce Marketing Cloud, Braze, Oracle Responsys).
- Programming Logic: SQL for querying BigQuery is a plus; knowledge of Python or JavaScript for automation scripts.
Benefits
- Here, your Health is a priority
- Medical and dental plans
- Medication assistance
- Health allowance for family members
- Free psychotherapy sessions
- Telemedicine and second medical opinion
- Free flu vaccination
- Health care programs
- For your Nutrition
- Meal allowance or local restaurant voucher (depending on work model)
- Food allowance
- Holiday season food allowance
- Ensuring Well-being and Quality of Life in all aspects
- Gym and fitness studio plan
- Home office allowance (hybrid and remote work models)
- Pet health plan
- Birthday day off
- Up to 40% discount on our products
- Employee membership benefits (partnerships and discounts: multi-brand stores, gyms, courses, and more)
- Travel and accommodation program
- For Family, our most precious asset
- Childcare allowance
- Child nutrition credit
- Babysitter allowance
- School supplies allowance
- Legal, psychological, and social counseling
- Support for non-traditional parents
- Extended parental leave (180 days for mothers and 120 days for fathers)
- Mobility for your on-site journey
- Commuter benefits and parking (hybrid and on-site models)
- Financial security for protection and peace of mind
- Life insurance
- Support in case of parental death
- Private pension plan
- Payroll-deductible loans
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data architecturedata flowsETLAPIsGoogle Analytics 4Google Tag ManagerSalesforce Marketing CloudBrazeOracle ResponsysSQL
Soft Skills
communicationcollaborationtechnical alignmentprioritizationconsultingprocess improvementgovernancedocumentation