Grupo Boticário

Regional Marketing Manager

Grupo Boticário

full-time

Posted on:

Location Type: Remote

Location: Brasil

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About the role

  • Manage and develop a multidisciplinary team, fostering a collaborative, high-performance environment.
  • Develop and implement state-level regional marketing plans (27 states), covering: offline media (OOH, TV), digital media, social networks, content, public relations and partnerships.
  • Manage and report the department budget, ensuring efficiency and optimization of investments and achievement of expected results.
  • Analyze and report the results of each state-level campaign, working to achieve established targets.
  • Balance brand building with channel performance generation, ensuring optimization of key performance indicators in each state.
  • Develop strategy, training, analysis and reporting on the decentralized management of franchisees’ local social media (Instagram and TikTok).
  • Analyze data, identify trends and propose strategic actions to optimize results, adapting content to different audiences and leadership levels.
  • Maintain close strategic relationships with advertising agencies, media outlets and internal teams, ensuring integrated and efficient execution of plans.

Requirements

  • Bachelor’s degree and postgraduate/MBA in Business Administration, Social Communication, Advertising, Marketing, Engineering or related fields.
  • Solid experience in people, process and resource management.
  • Proven experience in planning and executing large-scale marketing projects.
  • 360° marketing knowledge, with expertise in media, brand and content.
  • Ability to work with targets and performance indicators.
  • Excellent communication (verbal and written) and interpersonal skills.
  • High adaptability, resilience and problem-solving ability in a dynamic environment.
  • Availability to travel across Brazil and a flexible schedule, with recurring meetings.
  • Experience in media will be a differential.
Benefits
  • Here, your Health is a priority
  • Medical and dental plan
  • Medication assistance
  • Health allowance for family members
  • Free psychotherapy sessions
  • Telemedicine and second medical opinion
  • Free influenza vaccine
  • Health care programs
  • For your Nutrition
  • Meal allowance or local restaurant voucher (depending on work model)
  • Food allowance
  • Christmas food allowance
  • Ensuring Well-being and Quality of Life in all aspects
  • Gym and fitness studio plans
  • Home office allowance (hybrid and remote work models)
  • Pet health plan
  • Birthday day off
  • Up to 40% discount on our products
  • Employee association (partnerships and discounts, multibrand store, TotalPass gyms, courses and more!)
  • Travel and accommodation program
  • For Family, our most precious asset
  • Early childhood education assistance
  • Infant nutrition credit
  • Babysitter allowance
  • School supplies assistance
  • Legal, psychological and social counseling
  • Support for atypical parents
  • Extended parental leave (180 days for mothers and 120 days for fathers)
  • Mobility for your in-person commute
  • Commuter voucher and parking (hybrid and on-site models)
  • Security for financial protection and peace of mind
  • Life insurance
  • Assistance in the event of a parent’s death
  • Private pension plan
  • Payroll-deductible loans
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing plansbudget managementdata analysisperformance indicatorssocial media managementcontent strategycampaign executionmedia planningbrand buildingproject management
Soft Skills
leadershipcollaborationcommunicationadaptabilityresilienceproblem-solvinginterpersonal skillsstrategic thinkingteam managementflexibility
Certifications
Bachelor’s degreeMBApostgraduate degree