Grupo Boticário

CRM Manager – Journey and Lifecycle

Grupo Boticário

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Tech Stack

Cloud

About the role

  • CRM-driven LTV strategy: Develop and manage the CRM roadmap with a strategic focus on Customer Lifetime Value (LTV), emphasizing retention metrics, recovery, driving first purchases, increasing conversion rates and average order value.
  • Salesforce Marketing Cloud management: Lead the strategic operation within SFMC, ensuring advanced use of tools such as Journey Builder, Automation Studio and Audience Builder, as well as technology best practices to optimize processes and operational effectiveness.
  • Omnichannel view: Map and integrate CRM journeys across E-commerce and physical store channels, ensuring a single customer view and implementing opportunity-driven strategies to generate value.
  • Recovery and reactivation: Build predictive communication flows for churn and design aggressive strategies to recover inactive customers and reach consumers with varying behaviors.
  • Journey development: Collaborate with the team to design personalized journeys based on purchase behavior, RFM segmentation and category propensity.
  • Analysis and performance: Monitor CRM KPIs (conversion rate, incremental revenue, campaign ROI) and turn data into actionable business insights.

Requirements

  • Bachelor's degree required. Postgraduate studies in related areas preferred.
  • Prior leadership experience in CRM or Loyalty, preferably in retail or consumer goods.
  • Practical and strategic experience with Salesforce Marketing Cloud (certifications are a plus).
  • Ability to interpret large volumes of data and customer equity metrics.
  • Deep understanding of how CRM impacts the company P&L.
  • Ability to collaborate across Technology/MarTech, Data, Marketing, Store Operations, E‑commerce and Media teams.
Benefits
  • Health is a priority
  • . Medical and dental plan
  • . Medication assistance
  • . Health allowance for family members
  • . Free psychotherapy sessions
  • . Telemedicine and second medical opinion
  • . Free flu vaccination
  • . Health care programs
  • - For your nutrition
  • . Meal allowance or local restaurant voucher (depending on work model)
  • . Food card
  • . Christmas food allowance
  • - Ensuring well-being and quality of life in all aspects
  • . Gym and fitness studio plans
  • . Home office allowance (hybrid and remote work models)
  • . Pet health plan
  • . Birthday day off
  • . Up to 40% discount on our products
  • . Employee membership (agreements and partnerships, multi-brand store, TotalPass gyms, courses and more)
  • . Travel and accommodation program
  • - For the family, our most precious asset
  • . Childcare assistance
  • . Child nutrition credit
  • . Babysitter allowance
  • . School supplies assistance
  • . Legal, psychological and social counseling
  • . Support for non-traditional parents
  • . Extended parental leave (180 days for mothers and 120 days for fathers)
  • - Mobility for your on-site commute
  • . Transportation voucher and parking (hybrid and on-site models)
  • - Financial protection and peace of mind
  • . Life insurance
  • . Support for parental bereavement
  • . Private pension plan
  • . Payroll-deductible loans
  • ******Benefit packages are configured according to eligibility rules.*

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM strategyCustomer Lifetime Value (LTV)Salesforce Marketing CloudJourney BuilderAutomation StudioAudience BuilderRFM segmentationdata analysiscampaign ROIconversion rate
Soft skills
leadershipcollaborationstrategic thinkingcommunicationproblem-solvingdata interpretationcustomer focusanalytical skillscreativityadaptability
Certifications
Salesforce Marketing Cloud certification