Director, Brand Insights – Strategy

Grubhub

Director of Brand Insights and Strategy at Grubhub, transforming data into narratives and insights. Driving strategic initiatives while ensuring brand integrity and consumer relevance.

Posted 4/30/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $210,000 - $220,500 per yearWebsite

About the role

Key responsibilities & impact

Master the Story: You possess "blank-slide fluency." You will design and deliver narrative-driven journeys from the ground up, synthesizing disparate data into a persuasive visual story that makes the path forward undeniable for leadership and cross-functional stakeholders alike.
Provoke the Dialogue: Move beyond reactive reporting. You will identify strategic opportunities and provoke productive discourse with insights that shift business logic and drive high-level decision-making.
Active Infusion: You are a day-to-day partner to the Growth and Creative teams, proactively injecting consumer and cultural intelligence into the DNA of the work to ensure it is not just efficient, but resonant.
The Strategic Conscience: You ensure our high-velocity tactics remain rooted in brand truths and acute consumer relevance.
Build the Engine: Design and own the annual learning agenda. You will prioritize research workstreams that solve for high-level business goals, ensuring the organization is proactively filling knowledge gaps before they become bottlenecks.
Optimize the Stack: Identify, vet, and manage a world-class roster of research partners. You are responsible for vendor ROI and ensuring our methodology—from ethnography to behavioral science—can drive a competitive advantage in a resource-constrained environment.
Establish a consistent rhythm of executive touchstones. You will design the KPI dashboards and summaries that keep the C-suite’s pulse on brand health, consumer sentiment, and performance in line with the company’s biggest bets.
Proactively curate high-conviction intelligence for Board meetings and Town Halls.

Requirements

What you’ll need

12+ Years of Proven Leadership: A background in brand planning or strategic insights, ideally spanning high-caliber agencies and fast-paced tech/startup environments.
Intellectual Grit: A proven ability to source and synthesize insights from across disparate data streams and complex methodologies to find the "human truth" that others might miss.
A "Builder" Mindset: Excellence in presentation craft; the ability to architect decks that are visually compelling, logically sound, and narratively driven without relying on templates.
Executive Presence: The authority to influence C-suite and VP-level stakeholders, pivoting effortlessly between deep-methodology talk and high-level business strategy.
Brand Architecture & Positioning: Proven experience defining and evangelizing brand frameworks, moving strategy from a static document to a living filter for every customer touchpoint.
Theoretical Depth: Expertise in brand tracking and segmentation, with a passion for applying frameworks like behavioral science and semiotics to the work.

Benefits

Comp & perks

competitive salary package including equity and 401K
multiple medical, dental, and vision plans to meet all of our employees' needs
many benefits and perks that are not listed

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Hard Skills & Tools

data synthesisvisual storytellingpresentation designbrand trackingsegmentationbehavioral scienceethnographymethodology developmentKPI dashboard designconsumer intelligence

Soft Skills

leadershipstrategic thinkinginfluencingcommunicationcollaborationcritical thinkingcreativityproblem-solvingexecutive presenceadaptability