GrowthLoop

ABM & Demand Generation Specialist

GrowthLoop

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $115,000 - $125,000 per year

About the role

  • Own account-based marketing email campaigns for our defined named account portfolio, partnering cross-functionally with Sales and Partnerships to drive demand and awareness while amplifying partner, content, event, and outbound motions that generate qualified pipeline.
  • Convert product launch content into structured ABM campaigns in HubSpot and additional channels, with clearly defined audiences, messaging, sequencing, sales enablement, and timelines.
  • Design and execute multi-touch, top-to-mid funnel journeys for named accounts, coordinating timing with Sales activity (e.g., pausing, adjusting, or re-engaging when timely or relevant).
  • Build and manage HubSpot audiences for our named account portfolio, translating defined target segments into accurate lists and campaign logic.
  • Own performance for your ABM email programs, measured by meaningful account reach, engagement depth, and opportunities generated from targeted accounts.
  • Run reporting + iteration loops: regularly review what content is resonating, what isn’t, and what’s generating opportunities—then optimize sequencing, segmentation, and messaging based on data and team feedback.
  • Manage timelines and prioritization across concurrent launches and motions, maintaining high execution quality (QA, deliverability hygiene, accurate setup in HubSpot).

Requirements

  • 2–4 years of experience in B2B SaaS marketing, with hands-on ownership of email or ABM campaign execution.
  • Proven experience building and launching segmented campaigns in HubSpot, including segments, emails, workflows, and reporting.
  • Experience marketing to defined account lists, in partnership with Sales and/or Partner teams, with exposure to opportunity and pipeline metrics.
  • Strong operational rigor, with a focus on clean data, accurate segmentation, QA, deliverability, and getting the details right.
  • Excellent communication skills and strong project management capabilities, with the ability to manage multiple priorities effectively.
  • Strong organizational skills and attention to detail, with a high standard for quality.
  • Strong writing and editing skills, with a knack for simplifying complex topics into engaging content that resonates with key audiences.
Benefits
  • 100% company-paid medical coverage for individual employees with strong dependent contributions, including dental & vision coverage
  • Full health, dental, vision, life, and disability coverage for Canadian employees (fully employer-paid)
  • 401(k) or RRSP (Canada) Program with Generous Company Match
  • Spot bonuses for major milestones and product feature launches
  • Clear opportunities for career progression and cross-functional collaboration
  • Meaningful equity so you share in the value you help create.
  • Flexible, goal-based work style.
  • Flexible PTO with trust and autonomy.
  • Monthly, company-wide Recharge Days to truly unplug.
  • Annual home office stipend to support your workspace.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account-based marketingemail campaignscampaign executionsegmented campaignsreportingdata optimizationsales enablementaudience buildingcontent creationmulti-touch journeys
Soft Skills
communication skillsproject managementorganizational skillsattention to detailwriting skillsediting skillsoperational rigorprioritizationcollaborationproblem-solving