
Data Analytics, AI Product Analyst
GrowthDesk
full-time
Posted on:
Location Type: Remote
Location: Malaysia
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About the role
- Provide regular internal analytics report on campaign performance (indicators) and able to provide insights and analysis in a clear and concise manner
- Have strong analytical ability to evaluate end to end customer experience across multiple channels and customer touchpoints
- Collaborate with internal teams to optimize user funnels and experience
- Brainstorm new and creative growth strategies (including identification of new trends in digital marketing and evaluate new technologies) adhering to best practice guidelines
- Plan, execute and measure experiments and conversion tests including A/B and multi-variate testing and dynamic ads optimization
Requirements
- 0-3 years experience in a data related role. Open to Fresh Graduates
- Deep knowledge of Microsoft Excel and Visualization of Data
- At least a diploma in marketing or related fields such as analytics, communication and statistics or sciences.
- Highly analytical and data driven.
- Proficient in A/B testing, tracking and reporting on key metrics that measure performance in campaigns inclusive of traffic, revenue, conversions, and ROI.
- Deep Knowledge of campaign setup, ad creation for FB and Google including keyword research, google analytics
- Kept abreast of the latest developments in ad-tech and updates of Google, Facebook, Instagram, and Linkedin or other innovative ad-tech platforms
- Passionate about Digital marketing and not afraid to suggest ideas, solid excel and communication skills, and great attention to detail
- Day-to-Day use of Google Analytics and other analytics dashboards
- Preferably Google Adwords, Analytics certified, other Google certification will be a plus
Benefits
- Quarterly bonus
- Work with a team that believes in cultivating growth mindset in each and every team member
- A role that offers a breadth of learning opportunities and a highly collaborative environment
- A flat hierarchy and with a high level of autonomy
- We believe in a happy work environment and culture!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysisA/B testingmulti-variate testingcampaign performance evaluationconversion optimizationkeyword researchdata visualizationanalytics reportingdigital marketing strategiesad creation
Soft Skills
analytical abilitycollaborationcreativitycommunicationattention to detailproblem-solvingdata-driven mindsetinsight generationstrategic thinkingadaptability
Certifications
Google Analytics certificationGoogle AdWords certification