Country Manager, DACH

Growth Leads

Country Manager managing SEO and content strategies for websites in DACH region. Leading a team and optimizing performance while ensuring compliance with local market regulations.

Posted 5/14/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own and grow our websites for Germany, Austria, and Switzerland
Build and execute a strong SEO and content strategy that fits the region’s search behavior and local regulations
Localize content and UX to meet user expectations and compliance requirements
Work with a team of writers, editors, and designers – and expand the team as needed
Track and optimize key metrics: traffic, rankings, conversions, revenue
Keep an eye on regulatory changes within the marketplace (you don’t need to be a lawyer, but you’ll need to stay up to date)
Run competitor research and find new opportunities for growth
Own the P&L for your market and report performance regularly
Test new ideas: campaigns, features, acquisition channels – see what works
Support and scale trading-related content and campaigns for the German market, ensuring compliance with local financial regulations
Identify audience trends and behavior in the trading vertical to optimize acquisition and engagement strategies

Requirements

What you’ll need

Native-level German speaker with fluency in English
At least 5 years of experience in SEO and content, ideally within affiliate marketing or lead generation
Proven track record in iGaming, sports betting, finance, or trading
Strong knowledge of user behavior and market trends in the DACH region
Experience in multi-channel acquisition including SEO, paid media, and social
Familiar with local gambling and financial regulations, including compliance for trading content
Skilled in performance marketing across platforms such as Google Ads, native advertising, and paid social
Confident in developing and executing strategies for trading-focused audiences in Germany
Comfortable managing cross-functional teams and multiple websites
Entrepreneurial mindset with the ability to own and grow digital assets
Proficient in WordPress; basic HTML knowledge is a plus
Analytical and proactive in identifying opportunities and solving problems
Clear communicator who collaborates well with others

Benefits

Comp & perks

private healthcare
flexible, remote-first work environment
strong support for career development and professional growth

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOcontent strategyperformance marketingmulti-channel acquisitionGoogle Adsnative advertisingpaid socialWordPressHTMLanalytics

Soft Skills

clear communicationteam managemententrepreneurial mindsetproblem solvingcollaborationproactivitystrategic developmentuser behavior understandingtrend identificationadaptability