Groworx

Marketing Coordinator – Campaign Manager

Groworx

full-time

Posted on:

Location Type: Hybrid

Location: Alabang • Philippines

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About the role

  • Create and own campaign strategy for student and worker recruitment programs across multiple geographies – define target audiences, messaging, channel mix, and KPIs
  • Manage all campaign elements end-to-end: strategy development, paid media planning (Meta Ads, Google Ads, TikTok), content creation, execution, A/B testing, and performance review
  • Run social media campaigns across relevant platforms – build content calendars, manage posting cadence, drive community engagement, and monitor performance metrics
  • Brief the internal graphics and video team to create compelling visual and video content that supports campaign objectives and brand consistency
  • Manage the external marketing agency for B2C paid media: set briefs, approve creative, monitor spend, review performance reports, and hold them accountable for ROI
  • Plan, create, and optimise email marketing campaigns for candidate nurture, engagement, and conversion – including automated sequences and triggered workflows
  • Use AI tools (Claude, ChatGPT) to draft ad copy variations, generate content ideas, build audience personas, analyse campaign data, and accelerate creative production
  • Research, plan, and manage corporate events and conferences in Australia – from venue selection and speaker coordination to on-the-ground logistics.
  • Create and execute B2B paid media campaigns (LinkedIn Ads, Google Ads, industry publications) targeting healthcare decision-makers – define targeting, manage budgets, and optimise for lead quality
  • Develop and execute a B2B social media strategy focused on LinkedIn – build thought leadership content, grow follower base, and drive engagement with corporate stakeholders
  • Create blog content, case studies, white papers, and thought leadership pieces that position Groworx as a credible partner in healthcare workforce solutions – using AI to accelerate research, drafting, and editing
  • Collaborate with the sales team to align B2B marketing initiatives with pipeline development, lead scoring, and client acquisition targets
  • Build and manage a B2B content calendar that supports both brand awareness and lead generation objectives across all corporate channels
  • Champion AI adoption across the marketing function, sharing best practices and training team members on effective usage
  • Document AI workflows and templates so the marketing function can scale efficiently as the company grows

Requirements

  • 3–5 years of relevant marketing experience spanning campaign management, digital marketing, content creation, and performance analytics – ideally across both B2B and B2C channels
  • Proven track record managing end-to-end campaigns: strategy development, creative briefing, execution, performance analysis, and optimisation
  • Experience in a start-up or fast-growth company where you wore multiple hats, worked across disciplines, and weren’t confined to a single narrow channel
  • Demonstrated experience managing external marketing agencies – briefing campaigns, reviewing deliverables, and holding partners accountable for results
  • Hands-on experience with paid media platforms (Meta Ads, Google Ads, LinkedIn Ads) and marketing analytics tools (Google Analytics, platform dashboards)
  • Experience with email marketing platforms (Mailchimp, HubSpot, ActiveCampaign, or similar) and marketing automation workflows
  • Already actively using AI in your marketing work – Claude, ChatGPT, Midjourney, or similar. This isn’t theoretical interest; it’s how you work today
  • Background in healthcare, recruitment, education, or professional services is a strong advantage but not required.
Benefits
  • Purpose-driven work – your campaigns directly enable life-changing career opportunities for healthcare workers and staff critical healthcare facilities worldwide
  • AI-forward workplace – experiment with cutting-edge tools, build new workflows, and be at the forefront of how AI is transforming marketing. Access to Claude, ChatGPT, and a modern marketing tech stack
  • International travel opportunity – travel to Australia to manage corporate events in person and build direct relationships with enterprise clients
  • Direct leadership exposure – report directly to senior leadership, influence marketing strategy, and shape business direction
  • Build the function – you’re not inheriting a mature playbook; you’re building one. Shape how marketing operates as the company scales
  • Competitive compensation – package reflecting your experience and impact, with hybrid working arrangement based in the Philippines
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
campaign managementdigital marketingcontent creationperformance analyticsA/B testingemail marketingB2B marketingB2C marketinglead generationstrategy development
Soft Skills
community engagementcollaborationproject managementcreative briefingperformance analysisoptimisationtrainingcommunicationadaptabilityproblem-solving