Marketing Coordinator – Campaign Manager

Groworx

Marketing Coordinator managing B2C candidate acquisition and B2B corporate client marketing for global healthcare mobility. Driving campaign strategy, execution, and performance using AI tools and potentially traveling for events.

Posted 4/17/2026full-timeAlabang • 🇵🇭 PhilippinesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Create and own campaign strategy for student and worker recruitment programs across multiple geographies – define target audiences, messaging, channel mix, and KPIs
Manage all campaign elements end-to-end: strategy development, paid media planning (Meta Ads, Google Ads, TikTok), content creation, execution, A/B testing, and performance review
Run social media campaigns across relevant platforms – build content calendars, manage posting cadence, drive community engagement, and monitor performance metrics
Brief the internal graphics and video team to create compelling visual and video content that supports campaign objectives and brand consistency
Manage the external marketing agency for B2C paid media: set briefs, approve creative, monitor spend, review performance reports, and hold them accountable for ROI
Plan, create, and optimise email marketing campaigns for candidate nurture, engagement, and conversion – including automated sequences and triggered workflows
Use AI tools (Claude, ChatGPT) to draft ad copy variations, generate content ideas, build audience personas, analyse campaign data, and accelerate creative production
Research, plan, and manage corporate events and conferences in Australia – from venue selection and speaker coordination to on-the-ground logistics.
Create and execute B2B paid media campaigns (LinkedIn Ads, Google Ads, industry publications) targeting healthcare decision-makers – define targeting, manage budgets, and optimise for lead quality
Develop and execute a B2B social media strategy focused on LinkedIn – build thought leadership content, grow follower base, and drive engagement with corporate stakeholders
Create blog content, case studies, white papers, and thought leadership pieces that position Groworx as a credible partner in healthcare workforce solutions – using AI to accelerate research, drafting, and editing
Collaborate with the sales team to align B2B marketing initiatives with pipeline development, lead scoring, and client acquisition targets
Build and manage a B2B content calendar that supports both brand awareness and lead generation objectives across all corporate channels
Champion AI adoption across the marketing function, sharing best practices and training team members on effective usage
Document AI workflows and templates so the marketing function can scale efficiently as the company grows

Requirements

What you’ll need

3–5 years of relevant marketing experience spanning campaign management, digital marketing, content creation, and performance analytics – ideally across both B2B and B2C channels
Proven track record managing end-to-end campaigns: strategy development, creative briefing, execution, performance analysis, and optimisation
Experience in a start-up or fast-growth company where you wore multiple hats, worked across disciplines, and weren’t confined to a single narrow channel
Demonstrated experience managing external marketing agencies – briefing campaigns, reviewing deliverables, and holding partners accountable for results
Hands-on experience with paid media platforms (Meta Ads, Google Ads, LinkedIn Ads) and marketing analytics tools (Google Analytics, platform dashboards)
Experience with email marketing platforms (Mailchimp, HubSpot, ActiveCampaign, or similar) and marketing automation workflows
Already actively using AI in your marketing work – Claude, ChatGPT, Midjourney, or similar. This isn’t theoretical interest; it’s how you work today
Background in healthcare, recruitment, education, or professional services is a strong advantage but not required.

Benefits

Comp & perks

Purpose-driven work – your campaigns directly enable life-changing career opportunities for healthcare workers and staff critical healthcare facilities worldwide
AI-forward workplace – experiment with cutting-edge tools, build new workflows, and be at the forefront of how AI is transforming marketing. Access to Claude, ChatGPT, and a modern marketing tech stack
International travel opportunity – travel to Australia to manage corporate events in person and build direct relationships with enterprise clients
Direct leadership exposure – report directly to senior leadership, influence marketing strategy, and shape business direction
Build the function – you’re not inheriting a mature playbook; you’re building one. Shape how marketing operates as the company scales
Competitive compensation – package reflecting your experience and impact, with hybrid working arrangement based in the Philippines

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

campaign managementdigital marketingcontent creationperformance analyticsA/B testingemail marketingB2B marketingB2C marketinglead generationstrategy development

Soft Skills

community engagementcollaborationproject managementcreative briefingperformance analysisoptimisationtrainingcommunicationadaptabilityproblem-solving