Groworx

Performance Marketing

• Create and own campaign strategy for student and worker recruitment programs across multiple geographies – define target audiences, messaging, channel mix, and KPIs
• Manage all campaign elements end-to-end: strategy development, paid media planning (Meta Ads, Google Ads, TikTok), content creation, execution, A/B testing, and performance review
• Run social media campaigns across relevant platforms – build content calendars, manage posting cadence, drive community engagement, and monitor performance metrics
• Brief the internal graphics and video team to create compelling visual and video content that supports campaign objectives and brand consistency
• Manage the external marketing agency for B2C paid media: set briefs, approve creative, monitor spend, review performance reports, and hold them accountable for ROI
• Plan, create, and optimise email marketing campaigns for candidate nurture, engagement, and conversion – including automated sequences and triggered workflows
• Use AI tools (Claude, ChatGPT) to draft ad copy variations, generate content ideas, build audience personas, analyse campaign data, and accelerate creative production
• Research, plan, and manage corporate events and conferences in Australia – from venue selection and speaker coordination to on-the-ground logistics.
• Create and execute B2B paid media campaigns (LinkedIn Ads, Google Ads, industry publications) targeting healthcare decision-makers – define targeting, manage budgets, and optimise for lead quality
• Develop and execute a B2B social media strategy focused on LinkedIn – build thought leadership content, grow follower base, and drive engagement with corporate stakeholders
• Create blog content, case studies, white papers, and thought leadership pieces that position Groworx as a credible partner in healthcare workforce solutions – using AI to accelerate research, drafting, and editing
• Collaborate with the sales team to align B2B marketing initiatives with pipeline development, lead scoring, and client acquisition targets
• Build and manage a B2B content calendar that supports both brand awareness and lead generation objectives across all corporate channels
• Champion AI adoption across the marketing function, sharing best practices and training team members on effective usage
• Document AI workflows and templates so the marketing function can scale efficiently as the company grows

Marketing Coordinator – Campaign Manager