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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product and web analytics, with a strong focus on A/B testing, cohort analysis, and KPI monitoring. Proficient in SQL and web analytics platforms, capable of delivering actionable insights to drive product decisions.
Highest-signal resume keywords
Web Analytics Platforms (GA4, Amplitude, Mixpanel)Strong SQL (Window Functions, CTEs)A/B Testing and Quasi-ExperimentsCohort Analysis and Funnel AnalysisBI Tool Proficiency (Tableau)
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SQLA/B TestingCohort AnalysisFunnel AnalysisStatistical AnalysisData Quality MonitoringKPI Definition and ValidationEvent Design and Tracking ImplementationPythonR
Soft Skills
Analytical ThinkingCollaborationCommunication
Tools & Technologies
Google Tag ManagerTableauData Visualization ToolsAnalytics DashboardsData Sources
Industry Keywords
IGamingB2CFintechGamingE-commerce
Tech Stack
Tools & technologiesPandasPythonSQLTableau
About the role
Key responsibilities & impact- Analyze player behavior across the full funnel to translate findings into actionable product recommendations;
- Design, run, interpret A/B tests and quasi-experiments;
- Build and maintain cohort-based analyses to support product and investment decisions;
- Define, validate, and monitor product KPIs and metric trees;
- Partner with product managers to prioritize the roadmap;
- Develop self-service dashboards and data sources;
- Investigate anomalies in key metrics;
- Maintain culture of rigorous, honest analytics;
- Own web analytics implementation and data quality.
Requirements
What you’ll need- 2+ years in Product/Web/ or Data analytics;
- Hands-on experience with web analytics platforms (GA4, Amplitude, Mixpanel, or similar), including event design and tracking implementation, not just report consumption;
- Working knowledge of Google Tag Manager or a comparable tag management system and ability to read dataLayer specs and debug tracking issues;
- Strong SQL - window functions, CTEs, large datasets (Athena or similar is a plus);
- Solid grounding in statistics: hypothesis testing, confidence intervals, statistical power, common experiment pitfalls (peeking, selection bias, cohort-maturity bias);
- Experience with funnel analysis, cohort analysis, LTV and retention modeling;
- Proficiency with a BI tool (Tableau preferred), including data source design;
- Understanding of attribution models and their limitations;
- Python or R for ad-hoc analysis is a plus (pandas, curve fitting, survival analysis);
- English at least at Intermediate level (written and spoken);
- Experience with iGaming, or another high-frequency B2C domain (fintech, gaming, e-commerce) will be a plus.
Benefits
Comp & perks- Analyze player behavior across the full funnel: registration, first deposit, retention, reactivation, churn - and translate findings into actionable product recommendations;
- Design, run, interpret A/B tests and quasi-experiments, handle the methodology for measuring feature impact;
- Build and maintain cohort-based analyses (LTV, retention curves, payback) to support product and investment decisions;
- Define, validate, and monitor product KPIs and metric trees, challenge metrics that don't reflect real business value;
- Partner with product managers to prioritize the roadmap based on expected impact, not intuition;
- Develop self-service dashboards (Tableau) and data sources to help stakeholders answer routine questions without analyst involvement;
- Investigate anomalies in key metrics and communicate root causes clearly to non-technical audiences;
- Maintain culture of rigorous, honest analytics: document assumptions, quantify uncertainty, and flag when data can't answer the question;
- Own web analytics implementation and data quality: tracking plans, event taxonomy, tag management (GTM), and validation of new tracking releases.
