Growe

Influencer Marketing Manager

Growe

full-time

Posted on:

Location Type: Remote

Location: Anywhere in Latin America

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Junior

About the role

  • Develop and execute local influencer marketing strategies to drive deposits, revenue growth, and ROI;
  • Identify, attract, and onboard relevant streamers, tipsters, and micro-influencers across LatAm region;
  • Build and scale long-term partnerships with local influencers in performance-driven environments;
  • Manage influencer campaigns end-to-end: brief creation, negotiation, technical task preparation, content approval, publishing control, and performance tracking;
  • Monitor and optimize campaign results based on key metrics such as deposits, reach, CPA, engagement, and ROI;
  • Conduct ongoing market and competitor research to stay ahead of local trends and identify new growth opportunities;
  • Manage allocated budgets and ensure efficient spending aligned with performance goals.

Requirements

  • 1+ year of proven experience in influencer marketing, affiliate marketing, or digital marketing (experience in betting/iGaming is highly preferred);
  • Hands-on experience working with influencer traffic and performance-based campaigns;
  • Strong knowledge of YouTube, Instagram, TikTok, streaming platforms, and local social media ecosystems;
  • Understanding of core performance metrics (CPA, ROI, conversion rate, engagement rate);
  • Experience in negotiations and closing partnership deals;
  • Good command of Google Workspace (Docs, Sheets, Slides, Drive);
  • Upper-Intermediate English or higher (both written and spoken);
  • Strong understanding of the LatAm market;
  • Working with different Revenue Share, CPA, and Hybrid offers will be a plus.
Benefits
  • We appreciate if you have those personal features:
  • Strong communication and negotiation skills;
  • Ability to work independently and take ownership of your geo;
  • Commercial mindset with focus on measurable results;
  • Proactive, hands-on, and performance-driven attitude;
  • Creative and strategic thinker when building influencer partnerships.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
influencer marketingaffiliate marketingdigital marketingperformance-based campaignsnegotiationperformance metricsCPAROIconversion rateengagement rate
Soft Skills
communicationrelationship buildingmarket researchbudget managementstrategic thinking