Growe

Senior/Team Lead, PPC Media Buyer

Growe

full-time

Posted on:

Location: 🇺🇸 United States

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Job Level

Senior

About the role

  • Plan, set up, optimize, and scale new ad campaigns and sources
  • Generate ideas for new creatives, funnels, and run A/B tests to improve conversion rates
  • Analyze campaigns, report ROI results, and develop strategies for further development
  • Create monthly/quarterly media buying plans and provide reports
  • Identify new business opportunities based on the performance of acquisitions

Requirements

  • At least 3 years of experience in running campaigns with Google Ads/Bing;
  • Must have experience in the gambling/betting domain;
  • Ability to work with big advertising budgets;
  • Experience with the marketing tools - Keitaro, Voluum;
  • Deep understanding of PPC advertising principles and media strategies;
  • Experience automating advertising campaigns using scripts and rules;
  • Understanding basic marketing metrics (CPA, CPM, CPC, CTR, etc.);
  • Intermediate level of English;
  • Ability to think creatively and strategically, identify and solve problems;
  • Attention to detail and the ability to work effectively in a multitasking, fast-paced environment;
  • Excellent communication skills (verbal, written, and presentation).