Job Level
Senior
About the role
- Develop and execute VIP CRM strategies across regions
- Lead team, set KPIs, and ensure high performance
- Design tailored VIP CRM campaigns based on segmentation and player behavior
- Manage and track bonus budgets, ensuring alignment with KPIs
- Design, test, and implement new bonus mechanics and campaigns
- Monitor campaign performance and optimize through A/B testing
- Analyze VIP CRM metrics and adjust strategies accordingly
- Prepare and present detailed performance reports to senior management
- Monitor daily data to ensure KPIs are met
- Collaborate with Account Management and Customer Support teams
- Support VIP engagement strategies and journey development
- Align CRM activities with business goals using monthly calendars
- Oversee recruitment, onboarding, and training of CRM team members.
Requirements
- Minimum 2 years of experience in CRM and the iGaming industry
- Proficient in utilizing CRM tools, with a solid understanding of customer segmentation techniques
- Experienced in data analysis and translating insights into actionable strategies for CRM initiatives
- Comfortable with fast decision making, adapting strategies based on real-time data and evolving market conditions
- Upper intermediate English, with strong written and spoken communication skills