Media Buyer

Growe Talents

Media Buyer acquiring mobile users through Facebook Ads and Google Ads for an international online gaming company. Optimizing campaigns, budgets, attribution, and performance across Latin American gaming markets.

Posted 8/13/2026full-timeRemote • 🇪🇺 Anywhere in EuropeJuniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing media buying strategies across Facebook Ads and Google Ads to drive mobile app user acquisition. Proficient in analyzing campaign performance, optimizing budgets, and employing A/B testing methodologies to enhance marketing effectiveness.

Highest-signal resume keywords

Media Buying ExperienceFacebook Ads ManagementGoogle Ads (UAC) ExpertiseCampaign Optimization SkillsAnalytical and Strategic Thinking

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

User Acquisition StrategiesCampaign Performance AnalysisA/B Testing MethodologiesBudget ManagementConversion TrackingAttribution AnalysisPerformance Marketing OptimizationCPA, ROAS, LTV, ROMI OptimizationMobile Product AcquisitionCreative Problem-Solving

Soft Skills

Excellent CommunicationTeamworkProactive MindsetCreative ApproachStrategic Thinking

Tools & Technologies

Meta Ads ManagerGoogle AdsAppsFlyerAnalytics ToolsConversion Tracking Pixels

Industry Keywords

Mobile App User AcquisitionPerformance-Driven EnvironmentFast-Paced MarketingTraffic SourcesMarketing Technologies

Tech Stack

Tools & technologies

AndroidiOS

About the role

Key responsibilities & impact

Develop and execute media buying strategies across Facebook Ads and Google Ads (UAC) to drive mobile app user acquisition while achieving CPA, ROAS, LTV, and ROMI targets
Plan, launch, and optimize acquisition campaigns
Analyze campaign performance and optimize bids, audiences, placements, creatives, and budgets to maximize efficiency
Conduct A/B testing of creatives, audiences, bidding strategies, and campaign structures to improve performance
Collaborate with designers and CRM teams to build and optimize high-converting user acquisition funnels
Monitor conversion tracking, pixels, AppsFlyer attribution, and resolve technical issues affecting campaign performance
Work closely with analytics and media buying teams to share insights and improve cross-channel acquisition strategies
Manage advertising budgets and prepare performance reports with actionable recommendations

Requirements

What you’ll need

1+ year of experience as a Media Buyer working with Facebook Ads and Google Ads (UAC)
Hands-on experience acquiring users for mobile products across iOS, Android, and PWA
Strong practical knowledge of Meta Ads Manager and Google Ads
Experience optimizing campaigns based on CPA, CPC, CPM, CTR, ROAS, LTV, and ROMI
Proven ability to manage, optimize, and scale advertising budgets
Experience working with AppsFlyer, conversion tracking, and attribution analysis
Good understanding of A/B testing methodologies and performance marketing optimization techniques
Strong analytical and strategic thinking skills
Creative approach to problem-solving and campaign optimization
Proactive mindset with a high level of ownership
Excellent communication and teamwork skills
Ability to work in a fast-paced, performance-driven environment
Openness to learning new traffic sources and marketing technologies

Benefits

Comp & perks

Health & Wellness Focus
Global Medical Coverage
Growth Opportunities
Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
Performance-Driven Rewards
Dynamic Work Environment