CRM Manager

Growe Talents

CRM Manager for a Global iGaming brand optimizing CRM strategies, developing segmentation frameworks, and driving loyalty programs. Fostering user engagement and retention in a dynamic environment.

Posted 4/30/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Design and optimize CRM strategies focused on retention, LTV, and user engagement;
Develop and maintain advanced segmentation frameworks and lifecycle logic;
Own gamification mechanics (e.g. missions, tournaments, wheels, challenges) from idea to implementation;
Configure and optimize loyalty programs and bonus systems aligned with business goals;
Analyze user behavior and CRM performance, providing actionable insights and hypotheses;
Contribute to promo planning with a focus on gamified and retention-driven mechanics.

Requirements

What you’ll need

3–5+ years of CRM experience in the iGaming industry or a similar B2C environment;
Strong hands-on experience in segmentation, user retention, and lifecycle management;
Proven experience working with gamification tools and bonus/loyalty systems;
Data-driven mindset with strong analytical skills;
Ability to independently own initiatives and drive them end-to-end.

Benefits

Comp & perks

Health & Wellness Focus
Global Medical Coverage
Growth Opportunities
Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
Performance-Driven Rewards
Dynamic Work Environment

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

CRM strategiessegmentation frameworkslifecycle managementgamification mechanicsloyalty programsbonus systemsuser behavior analysisCRM performance analysisdata analysispromo planning

Soft Skills

analytical skillsinitiative ownershipend-to-end project management