Growe Talents

CRM Manager

Growe Talents

full-time

Posted on:

Location Type: Remote

Location: Anywhere in the World

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Tech Stack

Tableau

About the role

  • Design, launch, and optimise end-to-end CRM journeys across multiple channels, including Welcome, Retention, and Reactivation flows;
  • Own and execute a localised CRM strategy focused on increasing player lifetime value, improving retention, and reducing churn;
  • Define and evolve customer segmentation, including behavioural, value-based, and lifecycle approaches, to enable highly targeted promotions;
  • Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle;
  • Propose, test, and scale new promotional mechanics, offers, and communication approaches based on data;
  • Own campaign planning and execution across channels, ensuring high quality, consistency, and performance;
  • Deep dive into key CRM performance metrics;
  • Translate data into actionable insights to improve communication strategy and bonus efficiency;
  • Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience.

Requirements

  • 2+ years of experience in CRM or lifecycle marketing, in iGaming, with experience across both sportsbook and casino products;
  • Proven experience designing and executing CRM campaigns across the full lifecycle, including onboarding, retention, and reactivation;
  • Strong understanding of business KPIs, such as NGR, Active Days, Churn Rate, and ARPU, with the ability to translate data into actions;
  • Proven experience with CRM and performance tracking tools, such as Tableau or similar;
  • Understanding of segmentation strategies, including behavioural, value-based, and lifecycle approaches;
  • Strong interest in gamification and player psychology, with a clear understanding of user engagement drivers;
  • Experience working with cross-functional teams, including Product, Marketing, and Analytics, and aligning CRM initiatives with broader business goals;
  • Intermediate English and higher, both spoken and written.
Benefits
  • Design, launch, and optimise end-to-end CRM journeys across multiple channels, including Welcome, Retention, and Reactivation flows;
  • Own and execute a localised CRM strategy focused on increasing player lifetime value, improving retention, and reducing churn;
  • Define and evolve customer segmentation, including behavioural, value-based, and lifecycle approaches, to enable highly targeted promotions;
  • Collaborate closely with Product to integrate and promote gamified and other product features within the CRM lifecycle;
  • Propose, test, and scale new promotional mechanics, offers, and communication approaches based on data;
  • Own campaign planning and execution across channels, ensuring high quality, consistency, and performance;
  • Deep dive into key CRM performance metrics;
  • Translate data into actionable insights to improve communication strategy and bonus efficiency;
  • Align CRM initiatives with Marketing and Product priorities to ensure a consistent user experience.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRMlifecycle marketingcampaign planningcustomer segmentationdata analysispromotional mechanicsuser engagementperformance metricsgamificationbusiness KPIs
Soft Skills
collaborationcommunicationstrategic thinkingproblem-solvingdata-driven decision makingcreativityadaptabilityattention to detailteamworkanalytical thinking