Growe Talents

Marketing Specialist

Growe Talents

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Drive and scale traffic acquisition across paid, affiliate, and organic channels;
  • Optimise key metrics (CAC, CPA, LTV, ROMI) to improve performance and profitability;
  • Analyse the full marketing funnel and identify growth opportunities;
  • Manage budgets, focusing on the most efficient and high-ROI channels;
  • Set up and maintain tracking systems (attribution, pixels, postbacks);
  • Collaborate with Product, CRM, and Content teams to align efforts;
  • Test new channels, creatives, and strategies through A/B testing;
  • Improve marketing processes, automation, and reporting;
  • Work with affiliates and partners to grow external traffic;
  • Take ownership of results and drive continuous growth.

Requirements

  • Experience in performance or digital marketing (traffic acquisition);
  • Strong understanding of key metrics (CAC, CPA, LTV, ROMI) and funnel analysis;
  • Hands-on experience with tracking systems (pixels, postbacks, attribution tools);
  • Experience managing and optimising marketing budgets;
  • Data-driven approach and ability to work with analytics.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingdigital marketingtraffic acquisitionfunnel analysisA/B testingmarketing automationreportingbudget managementdata analysis
Soft Skills
collaborationownershipcontinuous growth