Growe Talents

Head of CRM

Growe Talents

full-time

Posted on:

Location Type: Remote

Location: Anywhere in the World

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Job Level

Lead

About the role

  • Develop and execute a CRM strategy for a specific LATAM market;
  • Own the full player lifecycle, including onboarding, retention, reactivation, and VIP management;
  • Implement advanced player segmentation based on behavioral and financial data;
  • Manage multi-channel communications (email, SMS, push notifications, in-app messaging, etc.);
  • Optimize bonus strategies and promotional campaigns;
  • Lead A/B testing initiatives and continuously improve CRM performance;
  • Monitor and improve key KPIs such as LTV, ARPU, Retention Rate, Churn, and NGR;
  • Collaborate closely with BI, Marketing, Product, and VIP teams;
  • Manage and develop a CRM team.

Requirements

  • 5+ years of experience in CRM;
  • 2+ years of experience in iGaming;
  • Strong understanding of player lifecycle management and retention mechanics;
  • Proven experience in managing a team;
  • Strong analytical mindset with a performance-driven approach;
  • Experience working with CRM platforms such as Optimove, Salesforce, FastTrack, Smartico, or similar;
  • English level — Upper-Intermediate or higher;
  • Experience with LATAM markets — nice to have;
  • Spanish — nice to have.
Benefits
  • Health & Wellness Focus
  • Global Medical Coverage
  • Growth Opportunities
  • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
  • Performance-Driven Rewards
  • Dynamic Work Environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM strategy developmentplayer lifecycle managementplayer segmentationA/B testingKPI monitoringdata analysisretention mechanicsbonus strategy optimizationpromotional campaign managementteam management
Soft Skills
analytical mindsetperformance-driven approachcollaborationleadership