Growe Talents

VIP CRM Manager

Growe Talents

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions
  • Prepare weekly analysis on the performance of campaigns and measure profitability
  • Analyze player behaviors and create segmentations and offers that align with playing style
  • Plan, execute, and optimize campaigns for player upselling, retention, and reactivation on a daily basis
  • Collaborate with content, design, and product teams to deliver engaging and relevant promotions
  • Manage communications across email, SMS, push notifications, and in-app messages
  • Identify key sports and casino events in the market and align with special promotions
  • Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows
  • Deep into different metrics: ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate)
  • Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.

Requirements

  • 2+ years of experience in a CRM within the iGaming industry
  • Strong analytical and data interpretation skills with the ability to make strategic decisions based on data
  • Proficiency in CRM tools, marketing automation platforms, and performance tracking tools
  • At least an Upper-intermediate level of English (spoken and written)
  • Experience managing VIP segments and executing high-value retention strategies will be a plus
  • A good understanding of player behavior is a strong advantage
  • Experience providing support to a Junior CRM Manager.
Benefits
  • Health & Wellness Focus
  • Global Medical Coverage
  • Growth Opportunities
  • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
  • Performance-Driven Rewards
  • Dynamic Work Environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysiscampaign optimizationA/B testingCRM managementperformance trackingplayer segmentationretention strategiesprofitability measurementARPU analysisconversion rate optimization
Soft Skills
analytical skillsstrategic decision makingcommunication skillscollaborationsupporting junior staff