Growe Talents

Gamification Content Manager

Growe Talents

full-time

Posted on:

Location Type: Remote

Location: Anywhere in the World

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About the role

  • Make the player experience more dynamic, rewarding, and enjoyable while aligning gamification with business goals;
  • Develop and manage gamification mechanics such as missions, challenges, loyalty features, progress systems, achievements, and seasonal events;
  • Work closely with Product and Promotions teams to integrate gamification into ongoing campaigns and player journeys;
  • Collaborate with Product to ensure accurate implementation, placement, and user experience of gamification elements;
  • Analyze player behavior and engagement data to optimize mechanics and increase retention;
  • Identify new engagement opportunities and propose innovative mechanics tailored to different player segments;
  • Ensure clear documentation, feature specifications, promo logic, and reward structures;
  • Monitor live gamification features for errors, edge cases, or unexpected player behavior and escalate quickly;
  • Align gamification initiatives with broader marketing, retention, and product strategies.

Requirements

  • Experience in iGaming (casino or sports) 2+ years, especially in CRM, retention, promotions, or gamification roles;
  • Strong understanding of player motivations, engagement psychology, and lifecycle management;
  • Ability to translate product concepts into actionable gamification flows;
  • Familiarity with reward systems, segmentation, promo logic, and progression mechanics;
  • Strong analytical mindset with the ability to work with data and engagement metrics;
  • Ability to document features clearly and provide structured requirements for Product and Design teams;
  • Experience with Smartico will be a plus;
  • At least Upper-Intermediate level of English.
Benefits
  • Health & Wellness Focus
  • Global Medical Coverage
  • Growth Opportunities
  • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
  • Performance-Driven Rewards
  • Dynamic Work Environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
gamification mechanicsplayer behavior analysisengagement metricslifecycle managementreward systemssegmentationpromo logicprogression mechanicsfeature documentationdata analysis
Soft Skills
analytical mindsetcollaborationcommunicationproblem-solvingcreativityattention to detailadaptabilityinnovationorganizational skillsplayer motivation understanding