Growe Talents

Senior CRM Manager

Growe Talents

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Plan and execute CRM campaigns across Casino and Sportsbook verticals (email, SMS, push notifications, etc.)
  • Manage promotional calendars including bonus campaigns, free bets, tournaments, gamification mechanics, and seasonal offers
  • Support full player lifecycle activities (acquisition activation, retention, reactivation)
  • Build and maintain advanced customer segmentation strategies based on behavioral and transactional data (casino activity, betting behavior, deposit patterns)
  • Design and execute A/B tests to optimize engagement, conversion, and retention metrics
  • Monitor daily campaign performance and conduct regular auditing of CRM activities
  • Track and analyze key CRM KPIs (GGR impact, retention, ARPU, engagement metrics)
  • Generate reports and provide actionable insights to improve CRM performance across both verticals
  • Process and prioritize requests from internal stakeholders
  • Collaborate closely with Product teams during new GEO launches and feature rollouts
  • Formulate requirements for CRM enhancements and refine existing processes
  • Work hands-on with CRM automation tools (Optimove, Smartico, Customer.io or similar)

Requirements

  • 3+ years of hands-on CRM experience in the iGaming industry (Casino and Sportsbook)
  • Strong understanding of bonus mechanics, free bet logic, player lifecycle funnels, and engagement strategies
  • Proven experience in segmentation and personalized communication strategies
  • Practical experience with CRM automation platforms (Optimove, Smartico, Customer.io or similar)
  • Strong analytical skills with the ability to extract actionable insights from large datasets
  • Upper-Intermediate English (B2+) — confident spoken and written communication for day-to-day collaboration in an international environment.
Benefits
  • Health & Wellness Focus
  • Global Medical Coverage
  • Growth Opportunities
  • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.)
  • Performance-Driven Rewards
  • Dynamic Work Environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM campaignscustomer segmentationA/B testingdata analysisKPI trackingreport generationengagement metricsretention strategiesacquisition strategiesreactivation strategies
Soft Skills
analytical skillscommunicationcollaborationprioritizationproblem-solving