Senior Planner

Grow Therapy

Senior Planner leading B2B marketing strategy for Grow Therapy’s technology-powered mental healthcare marketplace. Developing positioning, campaigns, insights, and creative direction for enterprise, payor, and partnership audiences.

Posted 8/12/2026full-timeNew York City • New York • 🇺🇸 United StatesSenior💰 $161,000 - $197,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B marketing strategy, including brand positioning, messaging architecture, and campaign execution. Proven ability to collaborate cross-functionally and drive alignment while navigating complex business environments.

Highest-signal resume keywords

B2B Marketing StrategyBrand PositioningCreative Brief DevelopmentCampaign Performance EvaluationCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Brand StrategyIntegrated MarketingMessaging FrameworksAudience AnalysisCampaign Roadmap DevelopmentAnalytics EvaluationMarket Dynamics UnderstandingStrategic Narrative DevelopmentMultisided Marketplace ExperienceHealthcare Marketing Experience

Soft Skills

Exceptional CommunicationInfluence SkillsProactive MindsetTrust BuildingSolutions-Oriented Approach

Industry Keywords

B2B AudiencesLonger Sales CyclesSeasonality DynamicsCreative ReviewsBrand ConsistencyStakeholder PartnershipCampaign KickoffsStrategic Working SessionsFast-Moving OrganizationsAmbiguity Navigation

About the role

Key responsibilities & impact

Lead marketing strategy and execution for Enterprise, Payor, and Partnerships B2B audiences
Architect the B2B marketing approach, including landscape, audience, channel, and method analysis
Develop B2B positioning and messaging architectures
Build and own integrated campaign roadmaps, objectives, and execution plans
Liaise between B2B business owners and the brand and marketing team
Partner with creative, product, product marketing, lifecycle, research, data, and other stakeholders
Develop insights and write creative briefs
Facilitate campaign kickoffs, strategic working sessions, and creative reviews
Ensure creative output aligns with broader brand strategy and B2B audience needs
Implement scalable planning and communication rhythms
Evaluate campaign performance with analytics and refine messaging strategy to improve business impact

Requirements

What you’ll need

8+ years of experience in brand strategy, brand planning, or integrated marketing
Meaningful B2B experience, ideally spanning both agency and in-house environments
Strong familiarity with B2B marketing dynamics, including longer sales cycles, hard-to-reach audiences, and seasonality dynamics
Proven track record developing positioning and messaging for B2B audiences
Experience with multisided marketplaces and/or healthcare is a plus
Expertise in writing creative briefs and developing messaging frameworks
Ability to translate complex business needs into clear strategic narratives
Experience working cross-functionally in fast-moving organizations
Ability to build trust and drive alignment without direct authority
Strategic yet hands-on approach
Exceptional communication and influence skills
Ability to navigate ambiguity and clarify complex or emerging business areas
Proactive, solutions-oriented mindset
Genuine passion for building brands with consistency and purpose
Ability to work onsite at the NYC hub three days per week
Must answer whether sponsorship will be required to work in the United States

Benefits

Comp & perks

Comprehensive medical, dental, vision, life, and disability coverage
No cost access to therapy through the Grow platform (available to US employees)
Retirement savings programs
Equity opportunities
Flexible time off
Company paid holidays
Full company wide Winter Break
Up to 18 weeks of paid parental leave
New child stipend
Dedicated weekly flexible time for self care
Annual Wellness & Development Stipend
Pre tax commuter benefits
Home workspace support
Meal benefits
Wellness memberships
Virtual care
Pet insurance discounts (where available)
Global travel assistance
Travel 2–3 times per year, including company and department offsites