Director, Search – Discoverability

Grow Therapy

Director of Search & Discoverability at Grow Therapy responsible for strategy in SEO and AEO. Leading initiatives for enhancing search performance and customer engagement.

Posted 7/29/2026full-timeNew York City • New York • 🇺🇸 United StatesLead💰 $189,000 - $231,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in SEO, AEO, and organic growth strategies, with a focus on measurable business outcomes and customer-centric decision-making. Capable of leading cross-functional teams and developing scalable systems to enhance search and discoverability across various platforms.

Highest-signal resume keywords

10+ Years Experience In SearchTechnical SEO ExpertiseContent Strategy DevelopmentStrong Analytical CapabilitiesExceptional Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEOAEOTechnical SEOContent StrategyStructured DataAuthority BuildingAnswer-Engine OptimizationData AnalysisPerformance MeasurementExperiment Frameworks

Soft Skills

CollaborationStakeholder ManagementProblem-SolvingProactive ApproachCustomer Obsession

Tools & Technologies

YouTubeRedditSearch Measurement ToolsAnalytics PlatformsData Visualization Tools

Industry Keywords

Organic GrowthConsumer MarketplaceSearch TrendsAlgorithm ShiftsDiscovery Channels

About the role

Key responsibilities & impact

Develop the strategy and roadmap for search and discoverability across all surfaces, spanning SEO, AEO, YouTube, forums like Reddit, and emerging discovery channels.
Own the full set of inputs that drive organic performance—technical, content, architecture, structured data, brand, and more.
Create and manage learning agendas and experiment frameworks that validate performance and inform prioritization.
Build and own search measurement and data in partnership with Data and Finance, including rankings, share of voice, traffic quality, conversion, and attribution mapping.
Oversee agency partners and build the Search & Discoverability org.
Collaborate deeply with product and engineering teams to inform the roadmap, improve site and signal quality, and build the tracking and infrastructure that search programs depend on.
Partner with cross-functionally to set shared objectives, align on learning agendas, and drive accountability against measurable business growth.
Evaluate query-level, surface-level, and content-level insights to guide optimization, product decisions, and resource investment—and ultimately drive improved customer outcomes.
Lead cross-functional reviews, planning cycles, and post-mortems to ensure the organization has clear visibility into results and is operating strategically.
Develop scalable systems, documentation, and workflows that support transparency, efficiency, and improved results.
Stay current with search trends, algorithm and answer-engine shifts, and platform capabilities to regularly innovate and identify new opportunities for reach and efficiency.

Requirements

What you’ll need

10+ years of experience in search, SEO/AEO and organic growth, ideally within a consumer marketplace.
A proven track record of building and scaling search programs across multiple surfaces that drive measurable business outcomes.
Are highly innovative and have experience pushing boundaries and finding unique and custom ways to solve problems.
A relentless focus on measurable impact and driving real, rapid and sustainable business growth.
Demonstrated expertise across the inputs that drive search and discoverability outcomes —technical SEO, content strategy, structured data, authority building, and answer-engine optimization—plus fluency with newer discovery surfaces like YouTube and community platforms.
Strong analytical capabilities and the ability to translate data into actionable insights and clear recommendations.
Experience informing product decisions and partnering closely with product and engineering teams to ship against a shared roadmap with measurable results.
A genuine obsession with the customer and a habit of grounding every decision in how and where people find answers and information.
A strategic and operational mindset, with the ability to set long-term direction while executing near-term objectives with excellence.
Exceptional communication, collaboration, and stakeholder management skills across technical and non-technical teams.
A steady, proactive, solutions-oriented approach when navigating ambiguity or competing priorities.

Benefits

Comp & perks

Comprehensive Health Coverage: Medical, dental, and vision insurance, plus life and disability coverage.
Parental Leave & Family Support: Up to 18 weeks paid leave and a new child stipend.
Financial Wellness: 401(k) program and equity opportunities.
Meals & Home Office Support: Stipends for home office setup and ongoing funds for meals, with tailored perks for both remote and in-office employees.
Time Off to Recharge: Flexible PTO, 12 paid holidays, and a full winter break week.
Wellness & Development: Annual stipends to put towards personal & professional growth.
Mental & Physical Health Support: No-cost access to therapy through the Grow platform, weekly flexible hours for self-care (“Mental Health Mornings/Afternoons”) and memberships to leading wellness apps (such as One Medical, Headspace, and Talkspace).
Extra Perks: Pet insurance discounts, commuter benefits, and global travel assistance.