Content Marketing Manager

• Lead content strategy for your surfaces and journeys for our core products and features by partnering with Product, Design, Research and Ops to uncover explicit and latent customer needs, then map business goals to those needs to define messaging across channels and touchpoints
• Craft compelling, prioritized value propositions that, through complexity, define message hierarchy, and decide where messages matter most across the journey
• Write product content at every fidelity—from prompts, labels, and error states to onboarding, notifications, and long-form help—explore multiple options, tone shifts, and manage risk and safety, explaining trade-offs with confidence
• Shape and evolve content systems, style guidelines, and reusable frameworks to scale consistent experiences across the platform
• Audit existing content for inclusivity, clarity, and tone, ensuring outputs align with Grow Therapy’s mission and voice
• Bring clarity to complex domains by translating healthcare jargon into approachable language; partner with Legal and Clinical early and often to align on compliant, human-centered solutions
• Work directly in Figma and product prototypes; plan research with product managers/designers/researchers to validate comprehension, trust, and usability
• Drive cross-functional alignment by facilitating workshops, making crisp recommendations, managing stakeholders, and documenting decisions as guidelines and best practices

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