Marketing Data Engineer – m/f/d

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Marketing Data Engineer at easyname connecting data systems and enhancing customer journeys in the DACH region. Collaborating across teams to drive marketing automation and data quality.

Posted 8/3/2026full-timeWien • 🇦🇹 AustriaMid-LevelSenior💰 €3,500 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in data engineering and marketing automation, focusing on building scalable data models, ensuring data quality, and enabling data-driven decision-making. Proficient in translating marketing requirements into effective data solutions while adhering to compliance standards.

Highest-signal resume keywords

Data EngineeringData ModelingETL ProcessesMarketing AutomationGDPR Compliance

ATS Keywords

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Hard Skills

Data Quality ManagementData IntegrationCustomer Lifecycle ManagementSegmentationKPI DevelopmentReporting FrameworksChurn PredictionData CleansingData RetentionConsent Management

Soft Skills

Analytical ThinkingInterdisciplinary Collaboration

Tools & Technologies

CRM SystemsMarketing Automation PlatformsHubSpot

Industry Keywords

Data GovernanceBehavioral DataCustomer JourneysTracking and TaggingAutomated Customer Communications

Tech Stack

Tools & technologies

ETL

About the role

Key responsibilities & impact

Further develop the data foundation for marketing automation
You build scalable data models and a central 360° customer view from CRM, usage, and contract data, and continuously develop them.
You ensure that personalized and automated customer communications are based on the correct customer and behavioral data.
You translate requirements from Marketing and Lifecycle into data-driven automation logic, such as triggers, segments, and customer journeys.
Develop data platforms and integrations
You build, operate, and optimize data integrations and interfaces to the marketing automation platform.
You consolidate CRM, behavioral, and product usage data and keep it consistent across all systems.
You monitor data flows, ensure their quality, and resolve errors before they affect campaigns.
Enable analytics and data-driven decision making
You create the analytical foundations for segmentation, personalization, churn predictions, and customer lifecycle models.
You develop the KPI, reporting, and ROI frameworks with which we measure and improve marketing performance.
Marketing defines the metrics themselves; you ensure they are reliable.
Drive tracking and success measurement
You design tracking and tagging concepts for digital channels and continuously refine them.
You ensure tracking quality as the basis for automation, analytics, and reporting.
Ensure data quality and compliance
You ensure high data quality and compliance with data protection, governance, and other regulatory requirements.
You define and implement standards for data cleansing, retention, deletion, and consent management.

Requirements

What you’ll need

You have several years of experience in data engineering, ideally complemented by knowledge in data science, advanced analytics, or marketing analytics.
You have worked in the context of marketing automation and data-driven customer lifecycle management.
You have solid knowledge of data modeling, ETL and ELT processes, and data quality management.
You have experience with CRM systems, marketing automation platforms, and complex system integrations.
You think analytically and translate business requirements into scalable data solutions.
You are familiar with GDPR, consent management, and data governance.
Experience with HubSpot is a strong advantage, particularly with CRM data models, Custom Objects, workflows, segmentation, and data synchronization.
You enjoy working in interdisciplinary teams with Marketing, CRM, Product Management, and Engineering.
Excellent German and good English skills.

Benefits

Comp & perks

Varied role in a forward-looking company with an international background.
Collegial, friendly work environment and strong teamwork.
Modern office directly at Vienna Central Station — very well served by public transport, with parking available (for a fee).
Flexible working hours thanks to flextime and up to two home office days per week.
Training and development opportunities that support your individual career growth.
Subsidised company cafeteria
Free massages
Free fruit, coffee, and tea
On-site company doctor