Lead Product Marketing Manager – Affinity Marketing

Group O

Lead Product Marketing Manager developing and executing affinity marketing strategies. Collaborating cross-functionally to meet company objectives and ensuring strong internal and external partnerships.

Posted 7/30/2026full-timeRemote • Texas • 🇺🇸 United StatesSenior💰 $125,000 - $150,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing strategic affinity marketing plans, leveraging strong communication and presentation skills to convey complex information effectively. Proven ability to build relationships with internal and external partners while managing multiple projects in a fast-paced environment.

Highest-signal resume keywords

Affinity Marketing ExperienceProduct Marketing ManagementExecutive-Level Presentation SkillsCross-Functional CollaborationAnalytical Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Strategic Marketing PlanningCompetitive AnalysisProject ManagementCampaign DevelopmentGo-To-Market Strategy

Soft Skills

Results-DrivenCreative Problem SolvingVersatile Team PlayerStrong Attention to DetailEffective Communication

Tools & Technologies

PowerPointExcelWordAnalytics Reporting

Industry Keywords

MarketingAdvertisingCommunicationsBrand PositioningDigital Marketing

About the role

Key responsibilities & impact

Develop and execute strategic affinity marketing plans to achieve mutual business goals.
Create and communicate affinity marketing goals and plans and ensure all level of management are informed on the progress of those goals.
Build and maintain long-lasting, strong relationships with internal and external partners and collaborating to better understand their business objectives and needs.
Understand industry-specific trends and landscapes for both DIRECTV and affinity partners to inform the strategic marketing plans.
Conduct competitive analysis to track and evaluate the positioning of affinity offers from key industry players, identifying trends, opportunities, and strategic shifts to inform brand positioning and campaign development.
Effectively communicate audiences, value propositions, and marketing strategies through presentations and proposals.
Collaborate with the digital team to develop and maintain analytics reports, providing insights into key performance metrics and identifying actionable levers to optimize campaigns and drive higher engagement and response rates.
Develop succinct and powerful go-to-market briefs to mobilize cross-functional marketing partners to deliver plans for affinity marketing.
Lead/own campaign plan of record and workback schedules for affinity marketing campaigns.
Collaborate with numerous internal stakeholders to ensure seamless affinity marketing execution across all channel/tactics – advertising, paid media, PR, dotcom and other sales channels, legal, brand/messaging, and more.
10% of the role may require travel.

Requirements

What you’ll need

Bachelor’s degree in Marketing, Advertising, Communications, or related discipline strongly preferred.
5 – 7 years of experience with product marketing /management.
Affinity marketing experience either at a brand or agency.
Previous experience supervising direct reports or agencies is a plus.
Results-driven, creative, versatile team player.
Demonstrated capability in leading and managing multiple projects simultaneously and delivering against tight deadlines.
Executive-level presentation and communication skills to be able to convey complex information in an easily understandable and convincing way.
Proficiency within PowerPoint, Excel, and Word with a high level of aesthetic and organization.
Strong attention to detail in a fast-paced, multi-task necessary environment.
Comfortable leading in a cross-functional environment to ensure work gets done efficiently.

Benefits

Comp & perks

Medical, Dental, Vision, and Life Insurance
Flexible Spending Accounts (Medical and Dependent Care)
401(k) Plan with Company Match
Generous Paid Time Off
10.5 Paid Holidays
Career Development Opportunities