Lead Product Marketing Manager – Integrated Marketing Execution

Group O

Lead Product Manager responsible for customer identity and authentication. Enhancing user experience for free streaming services through product strategy and collaboration.

Posted 7/30/2026full-timeRemote • Texas • 🇺🇸 United StatesSenior💰 $125,000 - $155,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in Product Management with a focus on Identity & Authentication, driving customer-centric product strategies and optimizing onboarding experiences. Proficient in managing the full product lifecycle and developing KPI frameworks to enhance customer engagement and conversion.

Highest-signal resume keywords

Product Management ExperienceFull Product Lifecycle ManagementKPI DevelopmentCustomer Experience OptimizationStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product Requirements WritingUser Story CreationAcceptance Criteria DevelopmentAnalytical CapabilitiesData-Driven Decision-Making

Soft Skills

Exceptional CommunicationStakeholder Management Skills

Tools & Technologies

KPI FrameworksDashboard CreationModern AI ToolsConnected Device Platforms

Industry Keywords

MVPDOTT StreamingSVODAVODDigital MediaConnected TV

About the role

Key responsibilities & impact

Define and execute the product vision, strategy, and roadmap for Identity & Authentication and the free streaming platform.
Balance customer needs, business objectives, technical constraints, and delivery timelines when prioritizing initiatives.
Identify opportunities to improve acquisition, activation, conversion, authentication success, and customer retention.
Champion customer-centric decision-making while aligning product investments with organizational goals.
Own the end-to-end customer identity and onboarding experience, including account registration, authentication, login, profile creation, activation, and associated commerce flows.
Drive product strategy and roadmap decisions focused on reducing customer friction and improving activation, engagement, and conversion outcomes.
Evaluate customer pain points throughout authentication and onboarding journeys and translate findings into measurable product improvements.
Partner with engineering and design teams to streamline onboarding experiences and reduce barriers to account creation and content access.
Lead products through the complete lifecycle including discovery, requirements gathering, prioritization, development, launch, measurement, and optimization.
Develop and maintain KPI frameworks for identity and onboarding experiences.

Requirements

What you’ll need

5 to 7+ years of Product Management experience with demonstrated ownership of complex digital products and customer experience.
Proven expertise managing products through the full product lifecycle, from ideation and requirements creation through launch and optimization.
Strong experience writing detailed product requirements, user stories, and acceptance criteria.
Advanced analytical capabilities, including KPI development, dashboard creation, experimentation, and data-driven decision-making.
Experience within MVPD, OTT Streaming, SVOD, AVOD, Digital Media, or Connected TV ecosystems.
Familiarity with modern AI tools and workflows (such as ChatGPT).
Strong understanding of managed and unmanaged connected device platforms and third-party streaming environments.
Exceptional communication and stakeholder management skills.
Proven ability to create, manage, and communicate product roadmaps to executive and technical audiences.

Benefits

Comp & perks

Medical, Dental, Vision, and Life Insurance
Flexible Spending Accounts (Medical and Dependent Care)
401(k) Plan with Company Match
Generous Paid Time Off
10.5 Paid Holidays
Career Development Opportunities