Develop best-in-class marketing toolkits including a comprehensive suite of assets and copy to enable:
More cohesive marketing and strategic transitions across the prospect journey
Increased speed to market
Greater business efficiencies and less asset creation duplication across channels
Toolkits may include static assets, video assets, guidelines for usage, design anatomy, sample layouts and approved messaging.
Work with multiple internal teams, copywriters, designers and outside agencies to lead end-to-end toolkit development for the video portfolio that drives business results.
End-to-end process includes:
**Intake** – Briefs and refine requests from partner organizations
**Create** – Robust campaign-level toolkits (static & dynamic assets & approved copy)
**Manage** – Develop simple yet detailed guidelines for toolkit usage
**Distribute** – Socialize kit in collaboration with Go-to-Market and make assets easily accessible via digital asset management platform
**Optimize** – Refine usage guidelines, catalog campaign best practices, update and create new assets as needed
**Archive** – Store assets and learnings in a central location, so elements may be repurposed for future campaigns
Shepard toolkits and component materials through leadership, legal, programmer and stakeholder reviews quickly and efficiently.
Author and oversee toolkit roadmaps based on stakeholder inputs and marketing objectives
Architect and maintain a comprehensive library of toolkits, assets and frameworks that are used by all channels to develop marketing materials.
Act as the strategic toolkit liaison who oversees the internal briefing process for new toolkit and asset requests; find creative ways to continuously refine the process and drive greater efficiency.
Responsible for many day-to-day decisions relating to copy and asset consistency and quality control.
Identify insights from primary research, syndicated research, competitive tracking, and tactic performance to optimize and refine toolkit components strategies.
Engage creative resources/partners to develop toolkit components; provide thoughtful, concise feedback that propels the work forward.
Partner closely with the Brand Management team to foster consistent use of DIRECTV’s brand voice principles and ensure on-brand expression and execution in deliverables.

Requirements

Must have a Bachelor’s degree in Marketing, Communications, Psychology, or related field.
Marketing professional with 10+ years of marketing communications. Past agency and/or account management experience preferred.
Flexible, positive, and adaptable attitude– adjusts easily to changing priorities and evolving campaigns.
Strategic thinker and self-starter who proactively develops recommendations and strategies associated with the role.
Ability to work successfully on multiple projects simultaneously; must demonstrate strong organizational skills and time management.
Possess exceptional attention to detail.
Knowledge of integrated marketing strategy, asset creation, brief development, product positioning and messaging/copy development with functional experience in marketing resource development.
Strong literal and lateral thinking skills and the ability to devise unique, original solutions to complex marketing problems.
Ability to project manage across multiple disciplines/TV products and operate in a matrixed environment.
Proficient in MS Office (Word, Excel, and PowerPoint).
Possess a strong understanding of marketing and communications frameworks; ability to apply advanced principles, theories, and concepts to work products.
Proven ability to build strong relationships and influence key stakeholders.

Benefits

Medical, Dental, Vision, and Life Insurance
Flexible Spending Accounts (Medical and Dependent Care)
401(k) Plan with Company Match
Generous Paid Time Off
10.5 Paid Holidays
Career Development Opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

marketing communicationsasset creationbrief developmentproduct positioningmessaging developmentproject managementintegrated marketing strategycopy developmentcampaign optimizationdigital asset management

Soft Skills

strategic thinkingorganizational skillstime managementattention to detailflexibilityadaptabilityrelationship buildinginfluencing stakeholderscreative problem solvingself-starter