Product Marketing – Strategy Manager
Group O
full-time
Posted on:
Location Type: Remote
Location: Remote • Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $135,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Cloud
About the role
- Group O is seeking a strategic and creative Product Marketing Manager to join our team.
- This role is critical to driving product positioning, messaging, and go-to-market strategies that resonate with our clients' target streaming audience and differentiate offerings to existing customers, enabling upselling, cross-selling, and retention.
- You will work closely with Product Management, Sales, and Marketing teams to ensure successful product launches and sustained growth.
- The primary focus is on future growth to meet customers “where they are” (platforms they use, content they consume, cultural relevance).
- Also requires more agile, digital-first tactics instead of classic long-cycle campaigns.
- Increase automation, real-time optimization, and lifecycle triggers.
- There will also be a heavy focus on social media, creators, emerging platforms, and relevant partnerships.
- Ability to collaborate with influencers, digital communities, and possibly complementary brands and build micro-campaigns for niche audiences.
Requirements
- 2-5 + years of communications or campaign strategy experience for large to mid-sized enterprise with emphasis on automation, personalization, and efficiency (Subscription Service / SVOD experience preferred)
- Excellent communication and storytelling skills
- Experience in Video, streaming services, entertainment, and the sports industry
- Familiarity with Braze Real-Time Customer Engagement Platform or Salesforce Marketing Cloud Enterprise Cross-Channel Marketing Platform
- Familiarity with tools like Salesforce, HubSpot, or similar CRM/marketing platforms
- Bachelor’s, MBA, or advanced degree in Marketing or Business
- Microsoft Suite of Products
- The role is virtual; you can work from anywhere in the US
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign strategyautomationpersonalizationreal-time optimizationlifecycle triggersproduct positioningmessaginggo-to-market strategiesstorytellingvideo
Soft skills
communicationcreativitycollaboration
Certifications
Bachelor’s degreeMBA