Group GTI

Marketing Campaign Manager

Group GTI

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

About the role

  • Manage the end-to-end execution of marketing campaigns across EMEA, including campus activations, digital ambassador initiatives, email marketing, and candidate outreach.
  • Source, recruit, and onboard student ambassadors across EMEA to support on-campus and digital campaign delivery.
  • Deliver engaging training sessions and provide ongoing support to ensure ambassadors are confident and high-performing.
  • Manage day-to-day ambassador activity, track performance, and provide motivation, feedback, and development opportunities.
  • Deliver engaging and targeted campaigns adapted for local markets while aligning with wider campaign objectives.
  • Oversee all elements of campaign execution from planning to logistics and delivery across multiple countries.
  • Work with internal teams and third-party providers to manage resources, timelines, and deliverables.
  • Continuously improve campaign delivery processes to enhance consistency, scalability, and operational performance.
  • Manage campaign budgets, ambassador payments, third-party costs, and logistics within financial parameters.
  • Act as main point of contact for select campaign briefs, partnering with clients, stakeholders, and agencies to translate strategy into execution.
  • Ensure messaging, branding, and campaign activities are aligned with client goals and adapted for diverse EMEA audiences.
  • Monitor and analyse campaign performance using data analytics tools, providing clear, data-backed recommendations to optimise ROI.
  • Support post-campaign evaluation by gathering feedback, insights, and performance analysis.
  • Monitor campaign performance across channels and regions, providing timely reporting and insights to stakeholders.
  • Maintain strong communication across teams, and ensure campaign learnings feed into future strategies.

Requirements

  • Willingness to take a data-centric approach to achieving results for clients.
  • Adaptable with a willingness to learn and grow in a fast-paced environment.
  • Resilience and ability to find new routes to success when plans change.
  • Highly organised with strong operational management and attention to detail.
  • Effective collaborator with peers and external stakeholders.
  • No previous experience in this industry is needed, but a results-driven, data-focused mindset is required.
  • Experience in campaign execution, marketing project management, or field marketing (ideally in education, youth, or early careers).
  • Proven ability to manage multiple campaigns and projects simultaneously across multiple countries or regions.
  • Experience managing ambassadors or influencer programmes is highly desirable.
  • Confident delivering virtual or in-person training sessions.
  • Comfortable working with data to track performance and measure success (campaign analytics, engagement metrics).
  • Experience managing campaign budgets and tracking spend for accurate financial reporting.
  • Strong communication and relationship-building skills for client and internal stakeholder management.
  • Passion for student engagement and solid understanding of the university landscape across EMEA.
  • Proficiency with key marketing tools (email marketing platforms, spreadsheets, CRM systems).
  • Proactive, problem-solving mindset and ability to work independently in a fast-paced environment.