Digital Content Manager – Optimization

Group 1001

Digital Content & Optimization Manager responsible for managing web presence for Group 1001 Insurance. Overseeing content, SEO, marketing, and analytics functions to enhance brand presence.

Posted 7/6/2026full-timeZionsville • Massachusetts • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

This role is responsible for the management and optimization of the organization's digital web presence, serving as the central point of coordination between content, SEO, marketing, and analytics functions.
The individual oversees the day-to-day operation of the Content Management System, ensuring efficient content publishing workflows and maintaining the accuracy, consistency, and quality of all website content.
They act as the primary liaison with the external SEO agency, managing the intake and implementation of SEO recommendations, monitoring performance metrics, and ensuring alignment with organizational goals.
This role requires close collaboration with cross-functional teams, including marketing, design, IT, and development to execute website updates that maintain cohesive brand presence.
Additionally, the individual drives data analysis and optimization efforts by overseeing analytics tagging and dashboards and translating engagement and performance data into actionable insights for stakeholders.

Requirements

What you’ll need

Bachelor’s Degree or equivalent training and experience.
3-5 years’ experience servicing insurance or annuity products or related role.
Experience with Contentful or Webflow (CMS).
Experience with Google Analytics or FullStory (Analytics).
Knowledge of insurance and annuity products, insurance law, customer service, contract provisions and company operations.
Excellent oral, written, listening, and presentation skills and ability to clearly articulate complex information to others.
Demonstrated ability to employ 'entrepreneurial spirit' to service existing business and produce profitable new business.
Proven ability to work independently as well as in concert with internal and external managers and staff.
Build productive positive relationships with outside agents and IMO’s.
Experience with Adobe Workfront or similar enterprise work management applications.
Able to prioritize multiple detailed projects and be flexible with schedules.
Demonstrated ownership and accountability for own performance and responsibility toward team.
Practical knowledge of basic office and PC applications, including MS Word and Excel, and sales/marketing reporting tools.

Benefits

Comp & perks

Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package.
Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.
Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability.
All employees (regardless of hours worked) have immediate access to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.
Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

ContentfulWebflowGoogle AnalyticsFullStoryAdobe WorkfrontMS WordMS ExcelSales/Marketing Reporting Tools

Soft Skills

Excellent Oral CommunicationExcellent Written CommunicationListening SkillsPresentation SkillsRelationship Building

Certifications

Bachelor’s Degree or Equivalent Training