Group 1001

Brand/Product Marketing Lead

Group 1001

full-time

Posted on:

Location Type: Hybrid

Location: Zionsville • New York • 🇺🇸 United States

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Salary

💰 $150,000 - $200,000 per year

Job Level

Senior

About the role

  • Define the category positioning that differentiates from both insurance incumbents and fintech challengers
  • Own go-to-market for all launches touching the customer experience, from influencing our product roadmap to partnering with creative teams/agencies on launch tactics.
  • Build social proof assets, including customer testimonials and the thought leadership platform that establish Gainbridge as a category authority
  • Craft the feedback loops between customers (“the market”) and engineering

Requirements

  • 5+ years in product marketing, brand strategy, or growth marketing
  • Portfolio showing brand development and go-to-market campaigns
  • Strong writing, storytelling, and visual communication skills
  • Track record of translating complex products into accessible narratives
  • Self-starter who thrives with high autonomy and ambiguity.
  • It Would be Helpful if You Have: Financial services or fintech marketing experience
  • Early-stage or high-growth company background
  • VP Marketing/Product aspirations, with the insight that PMM is a critical connecting-tissue role in fast growing companies.
Benefits
  • Employees who meet benefit eligibility guidelines and work 30 hours or more weekly, have the ability to enroll in Group 1001’s benefits package.
  • Employees (and their families) are eligible to participate in the Company’s comprehensive health, dental, and vision insurance plan options.
  • Employees are also eligible for Basic and Supplemental Life Insurance, Short and Long-Term Disability.
  • All employees (regardless of hours worked) have immediate access to the Company’s Employee Assistance Program and wellness programs—no enrollment is required.
  • Employees may also participate in the Company’s 401K plan, with matching contributions by the Company.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingbrand strategygrowth marketinggo-to-market campaignsbrand developmentvisual communication
Soft skills
strong writingstorytellingself-starterhigh autonomyability to handle ambiguity