Marketing Analyst, Print and Digital

Groundwork USA

Marketing Analyst supporting execution, analysis, and optimization of campaigns for foundation repair and water management specialist. Focus on monitoring performance and improving marketing KPIs.

Posted 5/13/2026full-timeVirginia Beach • Texas, Virginia • 🇺🇸 United StatesJuniorMid-LevelWebsite

Tech Stack

Tools & technologies

BigQuery

About the role

Key responsibilities & impact

Maintain all Angi, BBB, and Yelp profiles which includes adjusting when offices have any changes or creating new profiles when new offices are opened.
Track daily campaigns spend and performance while providing recommendations for market adjustments, budget reallocations, profile changes, and opportunities for expansion.
Analyze performance trends of print, aggregator, and affiliate channels.
Identify and communicate with management teams opportunities to improve creative and digital performance.
Track channel performance towards monthly and yearly KPIs, identifying trends for specific office locations and service lines.
Create reports, dashboards and ad hoc analyses for print, aggregator, and affiliate performance marketing management teams
Conduct analysis across large datasets to understand channel performance, market trends, and progress towards business objectives
Provide channel specific reports to various marketing and business stakeholders including query reports, demand reports and performance reports.
Work with Head of Direct Response to provide updates on tests, experiments, and large-scale projects
Track spend, budget and submit monthly invoices for print, aggregator, and affiliate channels.

Requirements

What you’ll need

Bachelor’s degree in marketing, Business Administration, Analytics, or related field.
1-2 years of relevant experience, including internship experience.
Ability to quickly conduct data analysis and use data to tell a story.
Analytical-minded and detail-oriented.
Fundamental understanding of digital marketing, print media, and business analysis.
Familiarity with Aggregator and Affiliate strategies and tactics.
Excellent verbal and written communication skills.
Ability to work independently, multitask, and stay organized across multiple assignments.
Proficient in Excel, Word and PowerPoint.
Experience with data visualization tools (BigQuery, Power BI).

Benefits

Comp & perks

Competitive base salary with annual bonus potential
Employee Ownership/Equity
Competitive Pay
Employee Company Ownership Opportunities
Industry Leading Training Programs
Leadership Development and Career Growth Tracks
Comprehensive and Affordable Benefits Package
Top Workplace with Award Winning Culture

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

data analysisdigital marketingprint mediabusiness analysisdata visualizationbudget managementperformance trackingreport creationKPI trackingmarket analysis

Soft Skills

analytical mindsetdetail-orientedcommunication skillsindependencemultitaskingorganizational skills