Director, Business Strategy, Intelligence

GroundTruth

Director of Business Strategy & Intelligence at GroundTruth, leveraging real-world behavior for targeted advertising. Overseeing BI functions and strategic insights to drive executive decision-making.

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesLead💰 $130,000 - $210,000 per yearWebsite

Tech Stack

Tools & technologies

PythonSQLTableau

About the role

Key responsibilities & impact

Define and stand up a best-in-class Business Strategy & Intelligence function; align and evolve a sizable team across Monetization, Customer Insights, and BI to drive executive decision-making in the first 6 months.
Build a holistic view of the business that clearly shows where revenue and product adoption are truly growing vs. appearing to grow.
Identify which customer cohorts, verticals, and products are expanding, contracting, or under-monetized—and translate this into prioritized opportunities.
Partner with Sales leadership to define where to focus (accounts, segments, verticals) and what should change to unlock growth.
Improve visibility into pipeline health, stage conversion, and forecast risk; support more reliable and actionable forecasting.
Analyze discounting, margins, and packaging effectiveness; provide guidance to improve win rate, retention, and profitability.
Redefine how the business is summarized for the C-suite; lead KPI frameworks and Monthly Business Reviews that drive decisions, not just reporting.
Establish clear ownership, definitions, and frameworks across Finance, Analytics, and Sales; enable leaders to access and interpret data consistently.

Requirements

What you’ll need

12+ years in Business Intelligence, Analytics, or related roles with leadership experience.
Proven ability to define and build high-impact BI functions or transformations.
Experience leading and scaling sizable, multi-functional analytics teams.
Experience supporting executive teams with strategic, decision-oriented analytics.
Strong understanding of GTM analytics, pipeline management, and forecasting.
Experience in ad tech, media, or similar complex data environments (SSP/DSP preferred).
Demonstrated ability to translate data into clear, actionable business direction.
Proficiency in BI tools (Looker preferred; Tableau, Power BI, etc.) is a plus.
Strong SQL skills; experience with Python or similar tools considered a plus.

Benefits

Comp & perks

Fully-paid medical premiums for employees
401(k) employer match
Generous parental leave
Wellness and gym reimbursement
Family and pet expense reimbursement
Education and coaching reimbursement program
Daily lunch credit when working in-office
Fully stocked snacks and beverages in-office
Option for mobile phone reimbursement or separate company phone
Equity analysis to ensure fair pay

ATS Keywords

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Hard Skills & Tools

Business IntelligenceAnalyticsGTM analyticspipeline managementforecastingSQLPythonLookerTableauPower BI

Soft Skills

leadershipstrategic thinkingdata interpretationcommunicationteam buildingdecision-makingcollaborationproblem-solvinganalytical thinkingprioritization