Groombuggy

Director of Marketing

Groombuggy

full-time

Posted on:

Location Type: Hybrid

Location: Dallas • Arizona, Texas • 🇺🇸 United States

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Salary

💰 $175,000 - $190,000 per year

Job Level

Lead

Tech Stack

Tableau

About the role

  • Own Barkbus’ overall performance marketing strategy across Google Ads, LSAs, Meta, and emerging channels.
  • Build scalable, profitable frameworks for customer acquisition and market fulfillment.
  • Manage and forecast marketing budgets ($5M+), ensuring efficient spend and ROI.
  • Establish KPIs, infrastructure, and repeatable processes that drive measurable growth.
  • Report regularly on KPI results and strategy to company leadership and board.
  • Run and optimize paid campaigns across core and test channels (Google, Meta, TikTok, YouTube, Yelp, etc.).
  • Leverage data and AI tools to automate workflows, improve targeting, and enhance performance.
  • Ensure accurate tracking, attribution, and funnel analysis through CRM and analytics tools.
  • Define and track key metrics (CAC, ROAS, LTV, conversion rates) to guide decision making.
  • Deliver insights and recommendations to improve efficiency and scale profitability.
  • Work with data engineering team to maintain dashboards and reporting through tools like GA4, Looker, or Tableau.
  • Oversee testing of creatives, copy, and landing pages to improve conversion.
  • Build a test-and-learn culture through structured A/B and geo-based experiments.
  • Lead and mentor team members or agencies to execute high-impact campaigns.
  • Partner cross-functionally with Finance, Product, and Operations to align on goals and performance.
  • Stay ahead of trends, tools, and best practices in growth marketing.

Requirements

  • 7-10 years of performance or growth marketing experience, ideally in a service-based or multi-location business.
  • Proven success scaling acquisition channels profitably and managing $5M+ annual budgets.
  • Expert in Google Ads and Meta Ads Manager, with mastery of CAC, ROAS, and LTV levers.
  • Strong analytical and technical skills with experience in GA4, Looker, Tableau, or similar tools.
  • Experience leveraging AI for automation and efficiency.
  • Demonstrated experience managing marketing P&L, budgets, and forecasts.
  • Startup experience and ability to thrive in fast-paced environments.
  • General understanding of lifecycle and social marketing.
  • Bonus: Experience in the pet industry, DTC, or local consumer services.
Benefits
  • Stock options upon required tenure
  • Comprehensive medical, dental, and vision insurance
  • Retirement Savings Plan to support your future
  • Pet Insurance to keep your furry friends healthy
  • Monthly cell phone stipend to stay connected
  • ClassPass membership to support your fitness and wellness goals

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingcustomer acquisitionKPI establishmentpaid campaign optimizationfunnel analysisA/B testingdata analysisbudget managementgrowth marketingautomation
Soft skills
leadershipmentoringcross-functional collaborationanalytical thinkingstrategic planningcommunicationproblem-solvingadaptabilitycreativityinsight delivery