Senior Analyst, Marketing Intelligence and Analytics

Grifols

full-time

Posted on: 9/24/2025

Origin: • 🇺🇸 United States • North Carolina

✨ AI Apply

Senior

SQL

About the role

Analyze market trends and donor demographics to provide actionable insights to drive business performance
Manage primary and secondary market research and oversee vendor relationships
Deliver strategic recommendations focused on targeting and growing a loyal donor base in key markets
Support quantitative and qualitative market research needs, donor demographic data, and secondary data purchase and analysis
Coordinate compilation and analysis of quantitative field data including donor population data in partnership with Corp Finance
Align with operations on center performance targets, key tracking measures, analysis, and feedback to analytics
Provide quarterly updates on competitive performance, pipelines, capacity changes, M&A activity, and field intelligence
Collaborate with regional teams to share trends, competitive intelligence, and demographic analysis
Partner with operations to ensure sufficient donor pipeline for capacity expansion
Provide market trend updates to Biomat USA leadership and generate reports and dashboards to present insights and trends
Conduct data analysis to uncover key patterns and synthesize findings for management

Bachelor’s degree in economics, Life Science, Engineering, Statistics, or similar background with specialization in Data Analytics
Minimum of 5 years’ marketing and/or marketing research experience in US or international
Good knowledge of Excel, SQL, Power Query, PowerBI (preferred)
Advanced degrees or certifications in relevant areas (preferred)
Professional experience in the pharmaceutical or related industry (preferred)
Experience in engaging and managing third-party providers (preferred)
Advanced data management, execution, and conclusion analysis
Ability to manage and interpret large databases and extrapolate future scenarios
Ability to interpret operational and performance data and make strong recommendations
Ability to synthesize field data and communicate market information to the field
Ability to form strong relationships with field teams to develop data and build consensus
Familiarity with plasma center operations and ability to analyze qualitative field input and DMS data
Experience coordinating with finance and operations on performance targets and tracking measures
Candidates should be in the Raleigh, Durham, Chapel Hill, NC area