Grifols

Field Marketing and Community Manager – Saxony East Region

Grifols

full-time

Posted on:

Location Type: Office

Location: Dresden • Germany

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About the role

  • Plan and implement regional dialogue and community marketing measures to recruit new blood and plasma donors and sustainably increase the regional visibility of our donation figures.
  • Take responsibility for active donor acquisition through targeted campaigns, events, promotion formats and direct personal outreach — both on-site and as part of mobile outreach activities.
  • Build, maintain and manage regional networks and partnerships with companies, clubs, educational institutions and other local partners to develop long-term donor potential and foster community engagement.
  • Develop and execute regional donation and outreach activities in line with central marketing guidelines — including creative approaches for acquiring new donors, reactivating previous donors and increasing regional visibility.
  • Analyze the effectiveness of measures carried out and derive concrete optimization steps to increase the efficiency of our outreach and marketing activities.
  • Expand regional blood donation events: identify new municipalities, companies or clubs for external donation drives and evaluate existing locations.
  • Support donor retention and reactivation through personal, dialogue-oriented communication — by phone, in direct contact and via other appropriate channels and media.
  • Work closely and operationally with regional management, center management and central marketing to optimally implement regional objectives and ensure a consistent, professional presence in donor contact.

Requirements

  • Completed vocational training in dialog marketing, marketing communications, event management, sales or a related field.
  • Career changers with relevant professional experience are explicitly welcome.
  • Degree not required (but advantageous if in marketing, communications, media, business or social sciences).
  • At least two years of relevant experience in dialog marketing, promotion, community/event management, field sales or direct outreach.
  • Experience addressing regional target groups.
  • Practical experience in planning, organizing and executing regional activities (events, information days, promotions, partnership events).
  • Experience building and maintaining regional networks.
  • Proven ability in personal and telephone outreach.
  • Basic understanding of impact/effectiveness analysis (performance measurement).
  • Excellent German skills, good English skills.
  • Willingness to travel (2–3 days per week) and a valid driving license (class B).
  • Nice-to-have: experience in healthcare, nonprofit or fundraising environments.
  • Community building / regional location marketing.
  • Telephone or multimedia reactivation of target groups.
Benefits
  • Attractive salary, holiday and Christmas bonuses (13th-month pay).
  • 28 days of vacation, increasing to 30 days after two years.
  • Additional paid time off on Christmas Eve and New Year’s Eve.
  • Company car, available for private use.
  • Employee discounts with over 800 brand partners.
  • Wide range of training and development opportunities, e.g., in communication, service and project management.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
dialog marketingmarketing communicationsevent managementsalescommunity managementdirect outreachimpact analysisperformance measurementplanningorganizing
Soft Skills
communicationnetworkingcommunity engagementpersonal outreachteam collaborationcreativityanalytical thinkingrelationship managementadaptabilitycustomer service
Certifications
vocational training in dialog marketingcertification in marketing communicationsevent management certificationsales certification