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About the role
Key responsibilities & impact- Lead the creation of strategic B2C copy
- Develop high-performing, emotionally resonant copy for various channels
- Collaborate with design and analytics teams to implement rigorous A/B testing
- Maintain a consistent, distinct brand voice across all communications
- Review and approve all B2C copies developed by external agencies and internal teams
Requirements
What you’ll need- 5+ years of professional copywriting experience
- Experience in a regulated industry (e.g., Finance, Health, CPG)
- Proficiency in SEO best practices and content optimization
- Familiarity with marketing automation platforms
- Degree in English, Literature, Journalism, Marketing, Communications, or Advertising
- Advanced skill in writing high-converting, empathetic copy
- Proficiency in adapting tone, format, and style for optimal performance across all B2C channels
Benefits
Comp & perks- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
copywritingSEO best practicescontent optimizationA/B testinghigh-converting copyempathetic copyB2C marketing
Soft Skills
collaborationbrand voice consistencyreview and approval
Certifications
degree in Englishdegree in Literaturedegree in Journalismdegree in Marketingdegree in Communicationsdegree in Advertising