CRM Specialist
Grifols
full-time
Posted on:
Location Type: Office
Location: RTP • North Carolina • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
CloudSQLTableau
About the role
- Creating and executing email campaigns and personalized communications using Salesforce Marketing Cloud.
- Create personalized communication through email marketing, SMS, and other CRM tools to foster stronger customer relationships.
- Collaborate in the setup and maintenance of a comprehensive Salesforce Marketing Cloud infrastructure.
- Refine email marketing strategies through consistent A/B testing, segmentation, and customization to bolster engagement and conversions.
- Monitor, define, and improve journeys, including developing and presenting use cases for various scenarios.
- Propose and implement automations to reduce manual work and enhance efficiency.
- Contribute to a robust and scalable marketing automation framework that integrates seamlessly with disparate systems and platforms.
- Deep knowledge of the usability of SFMC tools such as Email Studio, Content Builder, Journey Builder, Mobile Studio, and Automation Studio.
- Collaborate with technology and system experts to create automations and minimize manual errors.
- Document processes meticulously and track advancements.
- Proofread and double-check campaigns before sending.
- Activate campaigns using automation tools.
- Oversee vendors to ensure capability delivery and campaign execution using agile methods in SFMC.
- Offer insights into evolving market technologies and trends within the marketing technology domain.
Requirements
- Bachelor's degree in Business Administration, Marketing, Information Technology, Computer Science, Data Analytics, Marketing Cloud Email Specialist or a related field.
- Certification in Salesforce, Marketing Cloud Email Specialist, Adobe Experience Cloud and Adobe Journey Optimizer preferred.
- Knowledge of SQL, HTML, and AMPscript is highly desirable.
- Minimum of 3-5 years of experience in CRM-related roles.
- Experience working with Salesforce Marketing Cloud is essential (working with third-party solutions and across digital channels)
- Preferred: Experience with data management, reporting tools (e.g., Tableau, SAP), and CRM optimization.
Benefits
- Medical
- Dental
- Vision
- PTO
- up to 5% 401(K) match
- tuition reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
email marketingA/B testingsegmentationcustomizationautomationSQLHTMLAMPscriptdata managementreporting
Soft skills
collaborationcommunicationdocumentationproofreadinginsight generationproblem-solvingattention to detailorganizational skillsvendor managementagile methodology
Certifications
Salesforce certificationMarketing Cloud Email SpecialistAdobe Experience CloudAdobe Journey Optimizer