Data Analyst

• Lead performance analysis across all digital channels—including paid media, SEO, email, social, and web—to deliver high-impact insights that guide strategic decisions
• Monitor web performance data (traffic sources, conversion paths, engagement, bounce rates) and develop strategic narratives around user behavior
• Identify trends, performance gaps, and growth opportunities across campaigns and digital touchpoints
• Own the development and refinement of marketing dashboards and executive reporting using Looker Studio, Tableau, or Power BI
• Translate complex analytics into compelling, stakeholder-ready insights tailored to brand, UX, content, and executive audiences
• Partner with brand and digital strategy leads to define KPIs, set benchmarks, and assess success against business objectives
• Drive post-campaign evaluation and support pre-launch strategy through data modeling and historical analysis
• Ensure high data quality through rigorous QA processes, validation routines, and accurate tagging/reporting frameworks
• Work closely with technical teams (data engineering, digital ops) to optimize marketing data infrastructure and streamline data pipelines
• Champion a culture of data-driven decision-making within the marketing organization

Marketing Data Insights Analyst

Senior SAP Reporting Analytics Analyst

Lead Data Analyst, Insights & Pricing