Grifin

Social Media Manager

• Lead Grifin's content strategy and creation to grow awareness and app conversion through social media
• Manage day-to-day content creation, posting, and community engagement on TikTok and Instagram
• Spearhead content research, ideation, scripting, creation, and posting
• Show meaningful growth in content engagement including conversion, views, and non-follower reach
• Monitor & respond to comments and DMs to build brand trust and interest
• Define KPIs with Marketing Team to track organic performance across channels
• Keep a strong pulse on internet trends and maintain knowledge on finance industry conversations