gridX

Marketing Operations

• Part of the marketing team, supporting the digitalization of the energy sector
• Automating marketing processes and optimizing the lead funnel
• Implementing and optimizing lead generation and nurturing flows in HubSpot
• Responsible for marketing performance tracking across all channels
• Planning and optimizing paid campaigns with a focus on Google Search, YouTube, and LinkedIn
• Further developing the website in Webflow and implementing basic SEO
• Strategic copywriting for ads, landing pages, print materials, lead-nurturing emails, and website content
• Supporting cross-functional initiatives such as events and campaign concepts

Marketing Operations Specialist