Gridcog

Chief Marketing Officer

• Own Gridcog's marketing strategy, plan, budget and performance, with a clear focus on generating qualified top-of-funnel leads for sales.
• Open new doors for Gridcog: bring bold ideas, write new playbooks and take us into channels and formats we haven't tried. This role is not just about doing the same things better.
• Build a clear marketing plan spanning brand, content, campaigns, events, paid and organic, and execute on it. We want someone who is accountable for action, not just intent.
• Support your team, including our Marketing Manager - Content & Events, to make our content, events and thought leadership sharper and more commercial: educating the market on why energy project modelling matters and why Gridcog's solution is the best, using our data, modelling and customer logos to make the case.
• Support our Growth Marketing Manager to build and execute on our growth strategy, including paid, organic SEO and conversion.
• Bring a consistent look and feel to everything Gridcog puts out. We've been liberal with our brand guidelines to date and want to tighten this up.
• Extend the brand strength we've built in the UK and Australia into our European markets, working with our local teams in Germany and Spain.
• Develop a deep understanding of our customers and competitors, so our tone, content and counter-positioning land with the people we're trying to reach.
• Own Gridcog's positioning and messaging, including making sure the market understands how we are different and better than alternatives, and how we launch new product capabilities and take our product into new markets.
• Make our website work for us as a genuine marketing and lead generation asset, not just a shopfront.
• Work closely with sales to align campaigns, events and content with target accounts and revenue priorities.
• Challenge our thinking, including the CCO and Exec team, and bring new ideas from outside the energy bubble.

Head of Marketing