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Product Marketing Manager
GridBeyondProduct Marketing Manager positioning and promoting GridBeyond’s AI-powered energy management solutions. Creating content, campaigns, and U.S.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing within the energy industry, focusing on market analysis, product positioning, and successful campaign execution. Proficient in developing customer advocacy programs and translating technical capabilities into business benefits.
Highest-signal resume keywords
Product Marketing ExperienceEnergy Market UnderstandingB2B Marketing Strategy DevelopmentEvent Planning and ExecutionExcellent Writing and Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product PositioningMarket AnalysisCampaign DevelopmentProduct LaunchCustomer Advocacy Programs
Soft Skills
Self-StarterOrganizational SkillsCollaboration
Tools & Technologies
MS OfficePowerPointMarketing Automation SoftwarePardotHubSpot
Certifications & Qualifications
Bachelor’s Degree in MarketingMBA or Advanced Degree (Preferred)
Industry Keywords
Energy IndustryBattery Storage SystemsDemand Response TechnologiesRenewable Energy TechnologiesUtility Operations
About the role
Key responsibilities & impact- Develop deep understanding of product value propositions across market participation, battery management, and demand-side response
- Create product positioning, messaging, and competitive battlecards
- Collaborate with product managers on industry analysis, market trends, and opportunities
- Produce product collateral, case studies, thought leadership, blogs, web copy, advertorials, email campaigns, and customer success stories
- Develop customer advocacy programs and translate technical capabilities into business benefits
- Manage product promotion across LinkedIn and online trade publications
- Collaborate on integrated marketing campaigns and email marketing by industry, persona, and product offering
- Plan and execute product launch events
- Lead planning and execution of U.S. marketing events, industry conferences, and webinars
- Manage company presence at industry events, including researching events, identifying attendees, securing speaking and exhibition opportunities, and generating media coverage
- Represent the company at key U.S. industry events and build relationships with potential customers
- Coordinate with sales to maximize event lead generation and follow-up
- Measure and report event ROI and effectiveness
Requirements
What you’ll need- 5+ years of product marketing experience in the energy industry
- Demonstrated understanding of energy markets, battery storage systems, and demand response technologies
- Excellent writing and communication skills with ability to translate complex technical concepts
- Experience developing marketing strategies for B2B technology products
- Proven track record of successful product launches and campaigns
- Bachelor’s degree in marketing, Business, or related field
- Self-starter with a “can do” attitude
- MS Office and advanced PowerPoint proficiency
- Ability to work effectively autonomously and with key team members and the wider business
- Organized and a strong coordinator
- Preferred: experience with renewable energy technologies and smart grid solutions
- Preferred: knowledge of energy trading platforms and forecasting tools
- Preferred: understanding of utility operations and regulatory environment
- Preferred: experience with marketing automation software such as Pardot, Engagement Studio, HubSpot, or Marketo
- Preferred: MBA or advanced degree in a relevant field
Benefits
Comp & perks- Excellent salary commensurate to experience
- 30/31 paid days off per year (including holidays)
- 401K with generous employer contribution
- Paid market leading medical insurance cover
- Self-development funding
- Paid Maternity and Paternity Leave
- Work from anywhere once a year